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Loyalty Offer Development Lead
1 week ago
- Create and launch loyalty offers that positively influence consumer behavior and drive user growth and retention
- Manage day-to-day operations and business metrics for our loyalty program, including tracking earn and burn (redemptions) of loyalty points, measuring incrementality, and new customer acquisition and retention
- Analyze complex data sets to optimize loyalty promotions and run A/B experiments to glean insights and optimize campaign KPIs
- Partner with product, analytics, and engineering teams to experiment with new loyalty offer constructs and introduce innovative concepts
In addition to your technical skills, you should possess excellent communication and relationship-building skills, with the ability to lead cross-functional workstreams across internal and external teams.