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Senior Marketing Manager

2 months ago

Kitchener, Ontario, Canada Mappedin Full time

About Mappedin

Mappedin is a global leader in indoor mapping and spatial data management. Our solutions power billions of square feet of indoor space and guide millions of people visiting various types of facilities. We're making maps as powerful indoors as they are outdoors.

Job Summary

We're searching for a collaborative, results-driven Demand Generation Manager who will create, execute, and manage campaigns as integrated initiatives across our marketing strategies to drive our customer acquisition efforts.

Key Responsibilities

  • Design and implement targeted, segmented, and benefits-driven marketing campaigns with content aimed at generating and nurturing leads across various channels.
  • Work collaboratively with the sales team to ensure alignment on strategy, targeted accounts, messaging, and lead generation efforts.
  • Develop metrics and analyze campaign performance and adapt strategies based on data-driven insights to continuously improve ROI on marketing spend.
  • Manage SEO/SEM strategies to maximize visibility and attract high-quality traffic to our website, subscription signups, upselling, and enterprise sales.
  • Lead and execute organic and paid social media strategy, including copywriting, content creation, performance monitoring, and community management.
  • Produce video content for case studies, product announcements, podcast episodes, advertisements, and more.
  • Identify areas for strong brand positioning and leverage learnings from industry trends and competitor activities to create opportunities for innovation and growth.
  • Supervise demand gen specialist to ensure consistency, high-quality campaign execution, MQL evaluation, and continuous exchange of knowledge.

Requirements

  • Proven track record within high-growth SaaS and Enterprise B2B environments using successful account-based marketing strategies.
  • Strong analytical skills, with experience interpreting and presenting data to inform marketing decisions.
  • Expertise in marketing automation systems and CRM tools to streamline and evaluate campaign effectiveness.
  • Creative thinker with the ability to innovate, experiment, and execute growth strategies.
  • Video editing and content creation skills for sales materials, webinars, podcast episodes, and social media.
  • Experience with using content, CRM, and design tools including Google Suite, Hubspot, and Riverside.
  • Project management skills to effectively deliver programs, and create alignment across groups.
  • Meticulous proofreading.

Working with the Team

As a Demand Generation Manager, you will work closely with various teams, including marketing, sales, customer success, and revenue operations, to drive business growth and achieve company objectives.

What We Offer

We offer a remote work environment, flexible hours, and a flexible vacation policy. We also provide the necessary hardware and office equipment to support your work. We value diversity and welcome applications from people with disabilities.