Digital Marketing Strategist for E-Commerce Success
1 week ago
We are seeking a highly skilled Digital Marketing Strategist to join our team at EZShop, a leading e-commerce agency based in Montreal. This is an exceptional opportunity for a motivated and experienced professional to drive our marketing initiatives and contribute to the growth of our clients across Canada and the United States.
- Strategic Planning: Develop and implement comprehensive marketing strategies that align with our clients' goals and target audience needs.
- Campaign Management: Plan, execute, and oversee marketing campaigns across various channels, including Google Ads, Meta & Microsoft Ads on occasion, requiring hands-on experience.
- Market Research: Conduct market research to identify trends, customer preferences, and competitive landscapes to inform marketing strategies.
- Content Creation: Oversee the creation of engaging paid ad content for various platforms, ensuring consistency with brand voice and messaging.
- Analytics and Reporting: Monitor and analyze marketing metrics and KPIs to assess the effectiveness of campaigns and adjust strategies as needed, meeting clients on a monthly basis to present results and deliver tangible next steps.
- Budget Management: Develop and manage the marketing budget with the help of your team, ensuring optimal allocation of resources and cost-efficiency.
- Team Leadership: Lead and mentor a team of young marketing professionals (2), providing guidance and support to achieve departmental and company objectives.
- Collaboration: Work closely with sales, product development, and other departments to ensure cohesive and effective marketing efforts.
- Service Development: Improve the service offering, and provide new avenues for revenue generation within the paid advertising department.
- Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Experience: Minimum of 5 years of experience in marketing, with at least 2 years in a managerial role.
- Technical Skills: Proficiency in marketing software and tools (e.g., GA4, Google Ads, Meta Ads, SEO tools, Hubspot) and experience with content management systems (CMS) such as Shopify and Lightspeed.
- Tagging & Configuration: Ability to independently add basic site tags such as Google Ads, GA4, Meta & TikTok using GTM and/or directly via the CMS (Lightspeed, Shopify, other).
- Analytical Skills: Strong analytical abilities with experience in data-driven decision-making, with the ability to verbally communicate those insights.
- Communication Skills: Excellent written and verbal communication skills in English and French is a must, with the ability to craft compelling content and presentations.
- Leadership: Proven experience in leading and developing a team, with strong interpersonal skills.
$60,000 - $80,000 CAD per year, plus benefits.
EZShop is a leading e-commerce agency based in Montreal, dedicated to delivering innovative website and marketing solutions to its retail-based clients across Canada & the United States.
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