Associate Marketing Manager, Doritos

2 months ago


Mississauga, Ontario, Canada PepsiCo Full time
Overview

We are seeking a highly skilled Associate Marketing Manager to join our team at PepsiCo. The successful candidate will be responsible for accelerating the growth of the Doritos brand in partnership with the Doritos Marketing Manager. This is an exciting opportunity to work on a global icon and growth engine, and to contribute to the development of innovative marketing strategies that drive business results.

Key Responsibilities
  • Support the Doritos Marketing Manager in developing and executing breakthrough marketing plans that drive growth and brand awareness.
  • Lead the development of strategic plans to deliver clear growth strategies and innovation pipelines grounded in consumer insights.
  • Collaborate with internal and external partners to lead end-to-end innovation commercialization, ensuring that new products and initiatives win with consumers and shoppers.
  • Manage budgets to maximize ROI across all initiatives, and consistently leverage data and insights to inform business decisions.
  • Be an advocate and inspirational ambassador for the Doritos brand internally and externally.
Requirements
  • Strong understanding of Gen Z culture and the ability to develop innovative ideas that position the brand for leadership in the marketplace.
  • Proven project management skills, with experience leading complex projects with multiple stakeholders.
  • Business acumen and the ability to manage budgets and drive ROI.
Why Work at PepsiCo

PepsiCo is a global leader in the food and beverage industry, with a portfolio of iconic brands that are enjoyed by millions of people around the world. As a member of our team, you will have the opportunity to work with a diverse group of talented individuals who are passionate about making a positive impact on people and the planet. We offer a dynamic and inclusive culture that promotes diversity, equity, and inclusion, and provides opportunities for professional growth and development.



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