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B2B Marketing Strategist

1 week ago

Waterloo, Ontario, Canada Axonify Full time

Axonify is transforming the frontline experience with its cutting-edge, science-backed frontline enablement solution. As a leader in the industry, we empower workforces to reach their full potential, and our SaaS platform boasts an impressive 83% engagement rate.

We're seeking a skilled Senior Industry Program Marketing Manager to join our team, responsible for generating predictable, qualified pipeline for the Axonify product. Working closely with the Director, Marketing Programs, this individual will be directly accountable for quarterly and annual pipeline and ARR targets within assigned industries.

The successful candidate will oversee industry programs, including strategy development, forecast creation, budget evaluation, and result measurement, leveraging their expertise in demand generation strategies, digital marketing, content creation, and lead nurturing. They'll develop innovative programs, campaigns, content, and nurtures to drive awareness, consideration, and purchase intent across all channels.

Key responsibilities include managing all campaign requirements, collaborating with internal teams and external partners, analyzing campaign performance, sharing insights, and optimizing messaging and assets for maximum impact. Additionally, they'll establish and monitor key performance indicators (KPIs) for pipeline creation, utilizing data-driven insights to adjust targeting and messaging.

The impact you'll have:
  • Drive full-funnel, cross-channel marketing programs to create demand, purchase intent, and new business pipeline.
  • Manage campaign requirements and collaborate with internal teams and external partners to generate demand and pipeline.
  • Analyze campaign performance, share insights, and optimize messaging and assets for maximum impact.
  • Establish and monitor KPIs for pipeline creation, utilizing data-driven insights to adjust targeting and messaging.
  • Develop and implement lead nurturing programs to improve conversion rates.
  • Continually evaluate the performance and cost of acquisition, adjusting demand generation tactics and strategies as necessary.
  • Define new policies and processes related to industry program marketing.
  • Act as a subject matter expert in assigned industry verticals through comprehensive research and analysis.
  • Own all aspects of industry projects and campaigns, ensuring timely completion and budget adherence.
  • Be directly accountable for all aspects of projects and campaigns, focusing on filling the sales pipeline with qualified leads.
What you'll bring:
  • 5+ years' experience in B2B Demand Generation or ABM, ideally within SaaS.
  • Prior experience in marketing to enterprise-level organizations is highly desirable.
  • Strong knowledge of demand generation strategies, digital marketing, content creation, and lead nurturing.
  • Marketing and demand generation experience gained through post-secondary education, experience, or a combination of both.
  • Strong grasp of current marketing tools and strategies, including 6sense, Marketo, Salesforce, Mutiny, Asana, and Slack.