Social Media Director for Equinox Fitness Club

2 weeks ago


Old Toronto, Canada Equinox Fitness Club Full time
Job Title: Director of Social Media

We are seeking a highly skilled Director of Social Media to join our team at Equinox Fitness Club. The ideal candidate will have a proven track record of developing and executing successful social media strategies, with a focus on luxury lifestyle brands.

Responsibilities:
  • Craft and communicate a compelling editorial vision aligned with the organization's marketing objectives.
  • Develop and execute digital, social, and influencer strategies to amplify followership and engagement across relevant platforms.
  • Innovate owned and earned media strategies, rooted in profound consumer insights and brand strategy.
  • Collaborate closely with stakeholders to define resonant content pillars and messaging frameworks.
Requirements:
  • Minimum of 10 years of progressive experience in social media, content creation, or communications within luxury, lifestyle, hospitality, or leading brand sectors.
  • Proven success in developing and executing earned media strategies that significantly enhance brand growth and engagement.
  • Strong leadership abilities, inspiring cross-functional teams in a dynamic, fast-paced environment.
  • Advanced understanding of social media platforms, digital marketing techniques, and emerging trends.

What We Offer:

  • Competitive salary and benefits package.
  • Complimentary Club membership.
  • Perks and incentives with our products and services.


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