Marketing Communications Professional

3 weeks ago

Calgary, Alberta, Canada CB Canada Full time
About the Role

We are seeking a highly skilled Marketing and Communications Specialist to join our team at Pacific Western Transportation. As a key member of our communications and marketing team, you will be responsible for developing and executing nationwide internal and external campaigns that engage employees and share our brand's story across Canada.

Key Responsibilities
  • Maintain the design, up-to-date content, and operation of multiple company websites/domains utilizing CMS platforms such as WordPress
  • Prepare and design various communications materials, including presentations, print and online advertising, website content, press releases, and newsletters
  • Promote employee engagement, awareness, and understanding by delivering innovative, informative, and consistent materials
  • Manage and monitor social media channels and online review platforms while ensuring brand standards are followed
  • Deliver messaging using various tools, including brochures, web, video, infographics, and social media
  • Analyze social engagement to inform future social marketing activities and pro-actively participate in the ideation and development of content and campaigns
  • Identify, develop, and execute communications strategies for key media contacts and customer references
  • Collaborate with internal business units to develop content calendars, promotional opportunities, creative messaging, and content creation
  • Create, design, and manage marketing communications activities to generate brand identity, drive opportunities, and engage the community
  • Research, write and edit stories for our internal app, social media, and other internal communications
  • Provide online customer support by responding to customer inquiries and reviews on relevant platforms
Requirements
  • 2-3 years of relevant experience in Communications or Marketing
  • 1-2 years of relevant experience in Facebook and Google advertisements
  • Strong Adobe skills, specifically InDesign and Illustrator
  • Experience or knowledge of WordPress
  • Adept in CMS platforms such as Hootsuite
  • Experience working in MailChimp or similar mass emailing services
  • Strong communication and analytical skills: can synthesize the key points and articulate both the 'what' and the 'so what'
  • Excellent written and verbal communication skills, able to speak to a variety of audiences
  • Customer Service focused - is tenacious about finding and delivering quality results for our internal and external clients
  • Problem solver who is comfortable building and improving processes and best practices
  • Have a growth mindset and are always looking to learn new things
  • Excellent at influencing through solid relationships, expertise, and data
What We Offer

At Pacific Western Transportation, we offer a competitive salary, health benefits, ongoing education, and access to the newest and coolest tools. Our people are our greatest asset, and we are dedicated to always being the employer of choice.

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