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Product Marketing Director
2 months ago
- Enable sellers to articulate the competitive value, buyer mindset, and unique differentiation of our offerings.
- Collaborate with sales to produce sales and marketing plays, offers, and playbooks.
- Identify and prioritize all collateral requirements and collaborate with Product Management and Design teams to build/update key pieces of collateral.
- Develop marketing strategy for product and top-tier research offerings including new product launches, tiered account-based marketing programs, and packaging, bundling and promotional offers to drive impact, industries, buyers, and accounts.
- Collaborate with stakeholders to build messaging frameworks including value propositions, key messages, benefits, and target personas.
- Guide marketing peers to support creation of social, campaign content, web copy and derivative assets, providing context and insight into buyer mindset and technology.
- Drive integrated go-to-market strategy, plan and launch coordinating across stakeholders and divisions to drive consistent, transparent, and integrated go-to-market execution and impact.
- College Degree BA/BS.
- 5+ years product marketing experience, preferably in the tech sector or technology-focused companies.
- Proven expertise managing large enterprise B2B marketing at scale, in a fast-paced & hands-on environment.
- Experience working in a matrixed environment, can manage change and multi-task across projects & teams.
- Experience marketing and creating content for core IT functions or capabilities such as data & analytics, AI, and cybersecurity.
- Experience marketing to CIOs and IT leaders.
Info-Tech Research Group is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic including Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran.
To that end, upon request, ITRG will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.
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