Communications Specialist
3 weeks ago
As a key member of the Communications and Public Affairs team at Halton Healthcare, the Communications & Public Affairs Advisor plays a vital role in implementing communication strategies and supporting products and materials. This includes key messages, speaking remarks, news releases, FAQs, creative assets, and more. The successful candidate will also assist with the coordination of events, campaigns, and engagement opportunities.
This role requires a highly organized, energetic, and multi-tasking individual who can build strong relationships both internally and externally. The ideal candidate will be able to execute on deadline, manage competing priorities, and maintain a high level of professionalism.
The Communications Advisor is a creative, skilled, and energetic communicator and collaborator who is passionate about growing professionally and bringing new ideas and tools to the organization and team. Key responsibilities include:
- Developing, executing, and measuring strategic communications plans for a diverse portfolio of clients.
- Working closely with executive leads, department/program leaders, and staff to support priority initiatives and identify communications opportunities.
- Building relationships with key internal and external stakeholders and preparing all elements of a successful communications plan, including communications products, tactics, messaging, budget management, creative assets, approvals, and more.
- Providing strategic counsel and advice on various issues and opportunities to internal clients and community partners as appropriate.
- Contributing to the development of the corporate communications strategy, including immediate and long-term goals and priorities.
- Identifying issues that may impact the organization's reputation or relationships and developing strategies to manage the impact, including preparation of messaging/positioning statements.
- Providing support to corporate initiatives, events, engagement opportunities, and campaigns as assigned, including marquee celebration events for Halton Healthcare staff and professional staff.
- Writing key messages, stories, speeches, presentation materials, opinion pieces, briefing notes, advertising copy, social media, media releases, and other communications materials for client portfolios.
- Preparing and distributing media monitoring clippings, internal newsletters, and other relevant products.
- Supporting the brand and management of content to the website and employee portal, as well as digital screens.
- Working closely with the digital communications team and communications team and manager to execute on various aspects of communications plans, including creative assets.
- Ensuring all communications products and materials are on brand and exploring opportunities to strengthen brand awareness internally and externally through templates, videos, events, and more.
- Ensuring all materials are viewed through a lens of Equity, Diversity, and Inclusion (EDI) and supporting EDI initiatives as required.
- Post-secondary diploma in a related field (Communications, Journalism, Public Affairs, Marketing Communications, Digital Communications), and experience working in a similar capacity within a hospital, public health, or government.
- Bachelor's Degree and/or professional designation, e.g., ABC, APR, preferred but not required.
- Minimum 3 years of experience in communications or public affairs roles.
- Ability to motivate creative people and lead the contracting and supervision of external creative suppliers and agencies.
- Solid knowledge of marketing and public relations principles and practices.
- Strong media relations skills and working knowledge of print, broadcast, online, and social media.
- Ability to influence, negotiate, and manage contentious issues to resolution.
- Highly developed strategic communications planning skills.
- Superior project management skills and ability to balance and work to multiple production deadlines.
- Strong understanding of branding, visual identity, and graphic design.
- Excellent critical thinking and judgment skills.
- Superior storytelling skills using words, images, audio, and video, and a keen understanding of how to create content to inspire, engage, and educate.
- Ability to work effectively across all levels of the organization in a fast-paced, high-profile, deadline-oriented environment.
- Strong interpersonal skills and ability to establish effective working relationships with a broad range of internal and external partners, creative communications professionals both internal and external.
- Highly articulate with strong verbal communications and presentation skills.
- Experience working with a variety of technologies and platforms, including social media, website, and intranet content development and management.
- An understanding of Ontario's healthcare sector and/or best practices in public sector communications would be an advantage in this position.
- Highly proficient in the use of Microsoft Word, PowerPoint, Excel, Access, Outlook, MS Teams, Canva, Hootsuite, social media channels.
- Must have a valid Ontario driver's license and a reliable insured vehicle to travel between all hospital sites.
- Independent worker.
- Flexibility to be on call outside of normal business hours.
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