Social Media Marketing Associate

7 days ago

Ottawa, Ontario, Canada Holland Bloorview Kids Rehabilitation Hospital Full time
Job Overview

Holland Bloorview Kids Rehabilitation Hospital is a leading pediatric rehabilitation hospital, committed to providing exceptional care and support to children, youth, and families.

We are seeking a highly skilled and experienced Social Media & Content Associate to join our Communications and Public Engagement (CPE) team. The successful candidate will be responsible for executing and co-creating our joint hospital-foundation social media strategy, planning, coordinating, and producing rich multimedia content and campaigns for our social media and external-facing owned channels.

This role requires a self-motivated, creative, and dynamic communications professional with expertise in telling stories that resonate with different audiences through major social media platforms. The ideal candidate will have a deep understanding of the digital marketing landscape, superior photography/videography and video editing skills, and experience with or an appetite for learning about accessibility standards and emerging content trends.

Key Responsibilities
  • Generate, curate, and manage dynamic, creative, highly visual, and engaging social media content (including photos, videos, graphics creation) to increase Holland Bloorview's brand awareness across all owned social media channels (LinkedIn, X, Instagram, Facebook, YouTube).
  • Contribute to and execute on the hospital's social media strategy with a focus on amplifying the commitments in our strategic plan and advancing our advocacy agenda (anti-ableism, inclusion).
  • Collaborate with the communications and marketing team to support social media efforts with overall marketing campaigns and initiatives.
  • Coordinate with internal departments and external partners to gather content and ensure consistent messaging.
  • Monitor account activity and engage in regular community management e.g., respond in a professional and timely manner to requests and incoming questions from the public, specifically for the hospital's LinkedIn.
  • Support and manage all hospital-affiliated social media account holders.
  • Create and contribute to content calendars while overseeing the scheduling and regular posting of hospital content on our social media channels and/or external website.
  • Collect and analyze social media metrics and provide regular reports on performance, insights, and recommendations for improvement.
  • Stay up-to-date with the latest social media trends, tools, and best practices.
  • Special projects and other strategic communication duties as assigned, including event support, producing internal communication assets, etc.
  • Support management of a shared photo and video library, organizing and categorizing content for streamlined access.

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