Head of Marketing Development

7 days ago


Edmonton, Alberta, Canada BrandActive Full time

Job Summary

As a Senior Manager, Content Marketing at BrandActive, you will be responsible for developing and executing a comprehensive content strategy that drives business growth and enhances our thought leadership position.

We are seeking a highly skilled marketing professional with a strong background in content marketing and a proven track record of success. If you have a passion for creating engaging content and a knack for driving results, we encourage you to apply.

Key Responsibilities

  • Develop and execute a cohesive content marketing strategy that aligns with BrandActive's business objectives, including blogs, case studies, email marketing, white papers, and other key assets
  • Leverage market research and audience analysis to ensure content and campaigns resonate with the right target audiences
  • Lead the creation of content assets by providing detailed briefs to copywriters and ensuring alignment with the broader marketing strategy
  • Oversight of the development and execution of brand assets that drive brand awareness, capture attention, and differentiate BrandActive in the market
  • Work with external vendors, including copywriters, graphic designers, and agencies, to produce high-quality marketing materials, ensuring consistency and alignment with brand messaging
  • Manage content deployment across multiple platforms, including Google Ads, LinkedIn, HubSpot, and the company website
  • Oversight of BrandActive's social media strategy and execution, ensuring consistent and engaging messaging across platforms

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