Lead Generation Marketing Manager

3 weeks ago

Toronto, Ontario, Canada Paramount Commerce Full time

We are Paramount Commerce, a leading fintech company focused on simplifying payments in Canada. Our mission is to provide the highest standards of security and risk management that support seamless payments and rich data.

As we strengthen our position in Canada, we are strategically positioning ourselves for global expansion. To achieve our goals, we are seeking talented professionals who can push the boundaries of innovation, contributing to our growth across Canada and worldwide.

We are looking for a highly motivated and results-driven Lead Generation Marketing Manager to join our team. This role is critical to our market expansion goals. In this role, you will be responsible for designing, implementing, and optimizing lead-generation strategies that attract, engage, and convert potential customers into qualified leads.

Key Responsibilities:

  • Own the continuous management of Marketing's Hubspot infrastructure to capture, track, automate, and nurture leads
  • Develop the overall lead generation strategy to fill the sales pipeline cost-effectively by optimizing the marketing budget
  • Execute ad campaigns that fill the sales pipeline, including SEO, email marketing, pay-per-click, social media, and new marketing channels
  • Manage lead nurturing workflows and email automation to move prospects through the sales funnel, working closely with sales teams to improve lead conversion rates and drive revenue growth
  • Manage web assets and maximize website conversion rate through changes to website structure, design, and content
  • Collaborate with the content team to create compelling and valuable lead magnets, such as podcasts, whitepapers, ebooks, blog posts, and videos, to attract and educate prospects
  • Build and manage relationships with external vendors and partners to support lead-generation efforts
  • Analyze data and metrics to measure campaign success to optimize future initiatives and measure the acquisition cost for each marketing channel to maximize ROI

Requirements:

  • Experience in B2B lead generation and demand generation marketing
  • Demonstrable success in lead generation and maximizing ROI
  • Experience managing and optimizing campaigns across multiple channels, including Google and LinkedIn advertising
  • Highly proficient in Hubspot, Salesforce experience is a plus
  • Strong analytical skills and experience using data to drive decision-making
  • Excellent intrapersonal, verbal communication, business writing, and copywriting skills
  • Previous experience in SAAS, technology, or finance is a plus

We are committed to creating a place for our employees to be their authentic selves. We believe diversity of thought, background, and experience are essential to achieve our mission to simplify payments.

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