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Digital Sales Strategy Director

2 weeks ago


Halifax, Nova Scotia, Canada ContactPoint360 Full time

We are committed to creating a culture that fosters innovation and empathy, where our employees are at the heart of everything we do. As reflected in our CEO's journey, starting as a phone agent, we prioritize genuine care for our people - it's in our DNA.

The Director of Outbound Sales Strategy will play a pivotal role in developing and executing advanced outbound sales strategies, focusing on digital channels like LinkedIn, targeted email campaigns, and strategic marketing initiatives.

Key Responsibilities:

  • Lead the development and execution of comprehensive outbound sales strategies, aligning them with the company's overall business goals.
  • Develop innovative digital marketing efforts, including LinkedIn strategies, email marketing, and new methodologies of targeted advertising, to maximize lead generation.
  • Analyze performance metrics and market trends to adapt and optimize outbound strategies effectively.
  • Oversee the use of CRM and sales automation tools to enhance efficiency and track performance.

Collaboration is key to success, and you'll work closely with senior management across marketing, sales, and product development teams to ensure strategic alignment and operational excellence.

You will develop and mentor a high-performing outbound sales team, fostering a culture of achievement and continuous improvement.

The ideal candidate will have extensive experience in strategic sales leadership, preferably within the BPO industry, and demonstrated expertise in managing digital sales channels and executing high-level marketing campaigns.

A strong analytical mindset, combined with exceptional leadership qualities, is essential for this role. You should also be proficient in CRM platforms and understanding of sales process automation.

A Master's degree in Business Administration, Marketing, or a related field is highly desirable.