Marketing Specialist

2 days ago

Mississauga, Ontario, Canada CP Full time

Job Summary

We are seeking a highly skilled Marketing Specialist to join our team at CP. As a Marketing Specialist, you will be responsible for developing and implementing market strategies for our assigned Intermodal market segment.

Key Responsibilities

  • Develop and implement market strategies for the assigned Intermodal market segment, including market and industry size-up, competitive assessment, strategic product and price recommendations, target market opportunities, and action plans to optimize value (yield/margin and/or growth)
  • Develop pricing recommendations and structures for the assigned market segment that aligns with the Intermodal market playbook. Recommend improvements to processes or tools as required
  • Lead market strategy and analytics for all assigned contract renewals, including assessment of key value levers and relative value, cost and profitability analysis, price compares, volume flow and trend analysis, and performance to contract terms
  • Assess and develop targeted approaches for new opportunities within the assigned Intermodal market segment, including trading space boundaries for bids/RFP's, and CP preferred position for new customer opportunities, emerging markets and/or significant changes to industry structures
  • Track market segment performance against annual and multi-year revenue and market forecasts, and recommend actions to deliver the revenue and market outlook. Provide input to the forecasting and budgeting process
  • Represent CP Intermodal with interline partners on joint opportunities and interline pricing strategies
  • Participate in customer and industry events and meetings to gain market knowledge
  • Work cross-functionally with stakeholder departments, such as Sales, Finance, Assets, Operations, IS, etc., to enable corporate alignment on market segment initiatives. Represent the assigned Intermodal market segment on cross-functional project teams

Requirements

  • University Degree is preferred; Marketing or Business Administration focus would be an asset
  • 3+ years market analysis and or pricing experience within transportation, supply chain management, distribution, logistics or pricing / marketing analysis in other industries is considered an asset
  • Financial acumen and ability to conduct business analysis
  • Excellent written, verbal and presentation skills
  • Ability to build relationships and work collaboratively with cross-functional stakeholders
  • Excellent attention to detail and accuracy
  • Strong sense of urgency when required

What CP Has to Offer

  • Flexible and competitive benefits package
  • Competitive company pension plan
  • Employee Share Purchase Plan
  • Performance Incentive Program
  • Annual Fitness Subsidy
  • Part-time Studies Program

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