Data-Driven Marketing Automation Specialist

7 days ago


Halifax, Nova Scotia, Canada CloudKettle Inc Full time
About CloudKettle Inc

At CloudKettle Inc, we empower businesses to unlock their full potential through cutting-edge digital marketing solutions. Our team of experts is dedicated to delivering innovative and effective marketing strategies that drive real results.

Senior Marketing Cloud Consultant Job DescriptionJob Summary:

We are seeking a highly skilled Senior Marketing Cloud Consultant to join our team. As a key member of our consulting team, you will be responsible for designing and implementing sophisticated marketing automation solutions using Salesforce Marketing Cloud. Your expertise will enable us to deliver exceptional customer experiences and drive business growth for our clients.

Responsibilities:
  • Design solutions to address business needs using Salesforce Marketing Cloud
  • Design cross-platform integrations to enable best-practice architectural patterns for integrating Marketing Cloud into other business platforms (including CDP, CRM, and ecommerce platforms)
  • Design and architect custom applications, content blocks, and journey builder activities on the Marketing Cloud platform
  • Provide in-depth technical audits of clients' Marketing Cloud instances, including proposed solutions for identified issues
  • Provide mentoring and guidance to the Marketing Cloud team for best-practices in scripting, journeys, API integration, and marketing automation processes
  • Provide QA, code reviews, and recommendations on solutions implemented for clients by other team members
  • Contribute to documentation and training for clients' marketing automation instances to help ensure they are well-maintained
  • Design dashboards and reports to help analyze performance and discover where improvements to performance can be made
Experience Requirements:
  • Proven experience in data integration with data warehouses and data lakes for ETL integration in Marketing Cloud
  • Creating sophisticated personalized content and journeys in Marketing Cloud
  • Strong attention to detail and excellent communication skills
  • 4+ years of experience with Salesforce Marketing Cloud
  • Current Marketing Cloud Developer and Marketing Cloud Consultant Certifications
  • Demonstrated analytical and problem-solving skills
  • A passion to become an expert in data-driven marketing automation
Expert Proficiency:
  • SQL, JavaScript, HTML, and CSS
  • AMPscript and SSJS scripting languages
  • Marketing Cloud SOAP and REST APIs
  • Marketing Cloud Connect
  • Marketing Cloud data models, including Contact Model, Data Views, and Data Extensions
  • Familiar with Salesforce Sales Cloud data models
  • Understanding of email marketing and metrics
Benefits:
  • Competitive salary: $110,000 - $126,000 per year
  • The opportunity to work at a fast-scaling organization servicing some of the largest and most exciting companies in the world
  • A flat and modern work culture
  • Flexible work environment and paid time off, including Personal, Vacation, and more
  • Medical and dental benefits
  • Subsidized career training, including coverage of certification tests


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