Marketing Coordinator

2 weeks ago

Edmonton, Alberta, Canada Qualico Canada Full time
Job Summary

As the Marketing Coordinator, you will play a key role in assisting the Sales and Marketing Manager in developing and implementing marketing strategies for the business unit. You will be responsible for ensuring compliance with branding standards and providing expertise to facilitate management decision-making.



Key Responsibilities

  • Assist in the development and coordination of marketing programs and advertising campaigns to effectively communicate the company's message and reach target audiences.
  • Measure the effectiveness of marketing initiatives or promotional efforts to optimize results and improve future campaigns.
  • Perform regular website and software audits to ensure accuracy and update content as necessary to maintain a strong online presence.
  • Coordinate digital marketing presence, content marketing schedule, engagement, monitoring, reporting, and creation of email campaigns to engage with customers and promote the company's brand.
  • Maintain inventory of marketing supplies and coordinate the preparation, review, production, print, and distribution of marketing collateral to support sales and marketing efforts.
  • Create marketing signage and manage inventory to ensure a consistent and professional image across all marketing channels.
  • Collaborate with agencies to develop and implement marketing strategies and advertising plans for the business unit in accordance with prescribed budgets and advertising analytics.
  • Assist with showhome sales centre marketing displays at launch and maintain them over time to ensure a strong first impression and ongoing engagement with customers.
  • Gather, process, and utilize market intelligence to prepare various reports for management's review as required to inform business decisions.
  • Analyze lead registration in CRM databases to profile type and quantity of prospects to determine conversion and advancement rates.
  • Plan and coordinate project/special events, including onsite event management, to effectively engage with customers and promote the company's brand.


Requirements

  • Degree/Diploma in Marketing, Communications, or equivalent.
  • 2+ years of marketing experience.
  • Valid driver's license and access to a reliable vehicle.
  • Satisfactory verification of criminal record check.
  • Proficient in Microsoft Office programs (Outlook, Word, Excel, Teams, SharePoint, and PowerPoint) and Adobe Creative Suite.
  • Understanding of social media channels (Twitter, Instagram, and Facebook).


Qualico Canada values creating trusting and successful working relationships, setting clear and achievable goals, cooperating with team members, staying current with technical job skills, and taking responsibility for the outcomes of decisions and actions.

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