Strategic Accounts Sales Conversion Specialist

3 weeks ago


Toronto, Ontario, Canada Lawson Products Full time
Job Summary: We are seeking a highly motivated and experienced Conversion Specialist to join our team at Lawson Products. As a key member of our sales team, you will be responsible for driving conversion of local strategic account opportunities through the identification, approach, winning, and tracking of business opportunities for accounts with preferred supplier agreements. This role requires 75% travel and will work from a home office. Responsibilities:
  • Partner with internal support, Strategic Accounts Managers, and the field sales team to identify, approach, win, and track conversion success for strategic customers with preferred supplier agreements.
  • Capture, track, and report on all conversion opportunities with existing strategic customers, working with Strategic Accounts and Marketing to build an ongoing, complete, and prioritized target list.
  • Focus on winning accounts as a whole, fully converting all approved product categories with secured real-estate in the customer's facility.
  • Lead field sales calls with target customers, traveling to customer sites with Sales Representatives and District Sales Managers whenever possible, to present value of converting to a Lawson program.
  • Provide training to field sales personnel on winning Strategic Account locations on their own, sharing knowledge across the organization through the development and rollout of sales tools.
  • Review, develop, and maintain procedural documentation with a proactive approach to process improvement.
  • Work cross-functionally with other internal departments as necessary.
  • Maintain professional and technical knowledge by attending educational training, reviewing professional publications, establishing personal networks, and participating in professional societies.
Qualifications & Requirements:
  • Bachelor's Degree with 3 years of Strategic Account related experience, or an equivalent combination of education and experience.
  • Strong selling/closing abilities for meaningful accounts.
  • Aggressive hunter with a drive toward winning new business and tenacity to win business beyond a single call.
  • Strong analytical and problem-solving skills.
  • Excellent customer service skills.
  • Excellent teamwork and interpersonal skills, with the ability to develop working relationships with internal partners.
  • Strong project management and organizational skills with the ability to multi-task, remain detail-oriented and accurate, and follow-up to ensure success.
  • Proficiency with personal computers with appropriate Microsoft Office skills to meet administrative needs.
  • Ability to perform with minimal oversight.
  • Ability to develop and manage database of opportunities.
  • Willingness to travel (70% of time spent in the field).
  • Ability to lift 50 pounds.
  • Must possess a valid driver's license, a clean driving record, and the ability to obtain and maintain vehicular insurance as required by policy.
  • Requires a broad knowledge of MRO industry policies and products, and familiar with the standard concepts, practices, and procedures within the MRO industry. Lawson Products is an Equal Opportunity Employer of women, minorities, protected veterans and individuals with disabilities.


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