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Strategic Marketing Manager for Commercial and Financial Services

1 week ago


Guelph, Ontario, Canada Co-operators Full time
About Co-operators Assurance et services financiers

We are a leading Canadian financial services co-operative, committed to being a catalyst for a sustainable and resilient society.

Job Overview

As a Strategic Marketing Manager for Commercial and Financial Services, you will be responsible for developing and implementing marketing strategies that drive innovation and client engagement across the organization.

Key Responsibilities
  1. Marketing Strategy Development: Collaborate with cross-functional teams to create and execute comprehensive marketing plans that align with business objectives.
  2. Team Leadership: Lead and manage a team of marketing professionals, providing guidance, coaching, and development opportunities to ensure their success.
  3. Campaign Execution: Oversee the planning, execution, and management of integrated marketing campaigns, including email programs, social media initiatives, tradeshows, and sales support materials.
  4. Performance Metrics and Analysis: Develop and track key performance indicators (KPIs) to measure campaign success and inform future marketing strategies.
  5. Budget Management: Manage overall marketing budgets and forecasting, ensuring effective allocation of resources to achieve business goals.
Requirements
  • A Bachelor's degree in Business and/or Marketing.
  • 6-9 years of experience in Marketing leadership, with a focus on B2C strategy, planning, and performance marketing.
  • Demonstrated expertise in digital marketing and performance marketing, with a strong understanding of marketing financial services.
  • Strong critical thinking, analytical, and stakeholder management skills.
  • Excellent people leadership and management skills, with experience in developing and coaching high-performing teams.
What We Offer
  • A competitive salary range of $110,000 - $140,000 per annum.
  • Flexible work options and paid time off to support your personal and family needs.
  • A holistic approach to your well-being, with physical and mental health programs and a supportive workplace culture.
  • Paid volunteer days to give back to your community.
  • A comprehensive total rewards package, including group retirement savings plans, pension, and benefits.
Language

This role operates in English.