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Strategic Marketing Manager for Commercial and Financial Services
1 week ago
We are a leading Canadian financial services co-operative, committed to being a catalyst for a sustainable and resilient society.
Job OverviewAs a Strategic Marketing Manager for Commercial and Financial Services, you will be responsible for developing and implementing marketing strategies that drive innovation and client engagement across the organization.
Key Responsibilities- Marketing Strategy Development: Collaborate with cross-functional teams to create and execute comprehensive marketing plans that align with business objectives.
- Team Leadership: Lead and manage a team of marketing professionals, providing guidance, coaching, and development opportunities to ensure their success.
- Campaign Execution: Oversee the planning, execution, and management of integrated marketing campaigns, including email programs, social media initiatives, tradeshows, and sales support materials.
- Performance Metrics and Analysis: Develop and track key performance indicators (KPIs) to measure campaign success and inform future marketing strategies.
- Budget Management: Manage overall marketing budgets and forecasting, ensuring effective allocation of resources to achieve business goals.
- A Bachelor's degree in Business and/or Marketing.
- 6-9 years of experience in Marketing leadership, with a focus on B2C strategy, planning, and performance marketing.
- Demonstrated expertise in digital marketing and performance marketing, with a strong understanding of marketing financial services.
- Strong critical thinking, analytical, and stakeholder management skills.
- Excellent people leadership and management skills, with experience in developing and coaching high-performing teams.
- A competitive salary range of $110,000 - $140,000 per annum.
- Flexible work options and paid time off to support your personal and family needs.
- A holistic approach to your well-being, with physical and mental health programs and a supportive workplace culture.
- Paid volunteer days to give back to your community.
- A comprehensive total rewards package, including group retirement savings plans, pension, and benefits.
This role operates in English.