Digital Campaign Strategist
6 days ago
About us
Tbwa Chiat/Day Inc. is a global tech leader in the digital advertising space, operating some of the most successful out-of-home media businesses worldwide.
We are looking for a skilled Programmatic Account Manager to support our sales team during pre & post-sales activities, from RFP responses and media planning to managing delivery & pacing of campaigns as they activate.
Job Responsibilities:
- Support the RFI/RFP process to land new accounts across all buyer demand (managed & self-serve) in the assigned region
- Craft effective responses to RFPs and inventory requests, including robust media plans, campaign design, and best practice recommendations
- Work closely with Sales to identify strategies to grow existing accounts
- Manage the campaign launch process from start to finish, inclusive of strategy recommendation, proactive pacing & optimization, upsells, troubleshooting, and delivery of post-campaign performance reporting
- Utilize Salesforce to ensure all campaign information is accurate
- Leverage a deep understanding of Broadsign's DSP & SSP, including 3P DSP integrations to communicate best practices for campaign effectiveness
- Proactively use data, trends, market insights, and logic to develop strategic, tailored campaign recommendations and upsell opportunities for continued success
- Work with cross-functional teams for deal creation, ensure inventory availability, and surface feedback to drive platform & feature enhancements
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