Digital Campaign Strategist

6 days ago


Toronto, Ontario, Canada Tbwa ChiatDay Inc Full time

About us

Tbwa Chiat/Day Inc. is a global tech leader in the digital advertising space, operating some of the most successful out-of-home media businesses worldwide.

We are looking for a skilled Programmatic Account Manager to support our sales team during pre & post-sales activities, from RFP responses and media planning to managing delivery & pacing of campaigns as they activate.

Job Responsibilities:

  • Support the RFI/RFP process to land new accounts across all buyer demand (managed & self-serve) in the assigned region
  • Craft effective responses to RFPs and inventory requests, including robust media plans, campaign design, and best practice recommendations
  • Work closely with Sales to identify strategies to grow existing accounts
  • Manage the campaign launch process from start to finish, inclusive of strategy recommendation, proactive pacing & optimization, upsells, troubleshooting, and delivery of post-campaign performance reporting
  • Utilize Salesforce to ensure all campaign information is accurate
  • Leverage a deep understanding of Broadsign's DSP & SSP, including 3P DSP integrations to communicate best practices for campaign effectiveness
  • Proactively use data, trends, market insights, and logic to develop strategic, tailored campaign recommendations and upsell opportunities for continued success
  • Work with cross-functional teams for deal creation, ensure inventory availability, and surface feedback to drive platform & feature enhancements


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