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Social Media Specialist

2 months ago

Guelph, Ontario, Canada Skyline Group of Companies Full time
Job Title: Social Media & Email Specialist

We are seeking a highly motivated and creative Social Media & Email Specialist to join our team at the Skyline Group of Companies. As a key member of our marketing team, you will be responsible for developing and implementing social media strategies to enhance our brand presence and engagement across various platforms.

Key Responsibilities:
  • Assist in the creation and implementation of social media content to engage prospects and increase leads through web, blogs, infographics, and social media.
  • Develop and implement personalized email journeys to nurture leads and engage investors at various stages of the journey.
  • Analyze market data, investor feedback, and behavioral trends to create detailed customer personas and guide segmentation and personalization in email marketing campaigns.
  • Collaborate with cross-functional teams to align email content and messaging with personas, ensuring relevance and resonance across all touchpoints.
  • Ensure social media content is consistent and cohesive among all the Group of Companies, aligning with our strategies.
  • Construct social media calendars to outline upcoming posts by dates and times of future postings on social media platforms.
  • Analyze metrics to identify trends and effectiveness of campaigns.
Requirements:
  • College Diploma or University Degree in Communications, Marketing, Journalism, Business, Public Relations/Media Relations, or related field.
  • Minimum three (5) years experience in a social media, content marketing, and/or communications role AND three (5) years social leadership experience OR any equivalent combination of education and experience determined to be acceptable.
  • Demonstrated understanding of Automated Email Marketing and Drip campaigns.
  • Advanced social media experience with various platforms for driving campaigns. Experience with but not limited to: Blogs, Instagram, Twitter (X), Facebook, LinkedIn, etc.
  • Strong knowledge of strategic communication, marketing, and public relations.
  • Proven ability to execute social/content campaigns and programs.
Why Work with Us:
  • You will be part of a dynamic and supportive team that values innovation and creativity.
  • Opportunities for growth and professional development in a growing company.
  • Competitive pay, benefits, RSP matching program, paid volunteer day, on-going training, and more.
  • Our workplace culture empowers staff at all levels to become involved in supporting and building vibrant communities.