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Product Growth Marketing Strategist

1 month ago

Toronto, Ontario, Canada Wealthsimple Full time

About the Role



We are seeking a talented Product Marketing Manager to join our team at Wealthsimple. As a key member of our marketing team, you will play a critical role in driving the growth of our product lines. Your primary responsibility will be to develop and execute go-to-market strategies that align with our company's overall vision and goals.

Key Responsibilities


  • Develop and execute go-to-market strategies for new product features and launches.
  • Work closely with cross-functional teams, including product management, user experience, growth, brand, data science, and engineering, to ensure alignment and successful execution.
  • Analyze customer behavior data to identify growth opportunities and develop targeted marketing campaigns.
  • Collaborate with stakeholders to ensure that all marketing materials are accurate and aligned with the overall positioning of the product or feature.
  • Measure and report on campaign results, providing insights and recommendations for future improvements.


About You



We are looking for a highly motivated and experienced marketing professional with a passion for growth and innovation. Your background and skills should include:


  • 5+ years of experience in marketing in technology organizations that have experienced hyper-growth.
  • Strong understanding of go-to-market strategies and tactics, with a focus on product marketing.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Ability to analyze complex data sets and develop targeted marketing campaigns.
  • Strong problem-solving skills, with a focus on driving results and improving processes.


Why Wealthsimple?



We are a remote-first team, with over 1000 employees coast-to-coast in North America. We offer a competitive salary, top-tier health benefits, and a retirement savings matching plan using Wealthsimple Work. We also have a wide variety of peer and company-led Employee Resource Groups, and a company-wide wellness program. We are committed to building a diverse and inclusive team, and we strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.