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CRM Strategy Manager

1 week ago

Mississauga, Ontario, Canada OSL Retail Services Inc. Full time
About OSL Retail Services Inc.

At OSL Retail Services Inc., we believe in delivering exceptional customer experiences. We're a company that values passion, customer service, and long-term relationships. Our vision is to be the premier sales organization in North America by 2025, enriching lives and communities.

We are currently seeking a Customer Relationship Management Manager to lead CRM strategy for the client across all business units, taking ownership of managing clients CRM campaign planning and execution with highly engaged existing and prospective customer audiences.

Main Responsibilities
  • Campaign Management and Execution Excellence (70%):
  1. Develop and execute CRM campaigns across all business units, leveraging customer insights, rewards programs, email, and push notification to drive engagement and conversion.
  2. Manage and improve the CRM PN channel, ensuring all campaigns are legal compliant.
  3. Create and implement a campaign A/B testing calendar and improvement plan to optimize Open Rate (OR), CTR (Click through rate), CTOR (Click through Open rate), CVR (Conversion) for all channels.
  4. Improve existing trigger campaigns and find opportunities to automate new campaigns.
  5. Work as a subject matter expert in guiding LoBs on CRM best practices and ensuring best practices are implemented to improve campaign performance & engagement.
About You
  • Experience in Direct or Digital Marketing in a B2B and B2C environment including database management, email, push notification and SMS marketing
  • Experience managing loyalty programs and/or lifecycle-based communications
  • Experience with marketing automation and analytics tools, including Adobe Campaign, Audience Manager and Adobe Analytics
  • Experience with and understanding of complex database marketing techniques including, but not limited to, platform set-up and configurations, segmentation, analysis, data feeds and familiarity with the legal framework around database marketing in Canada
  • Strong background in customer acquisition, re-engagement and retention strategies
  • Excellent oral and written communication skills
  • Excellent analytical and problem-solving skills
  • Excellent presentation skills – ability to distil complex analysis and program recommendations into concise management information
  • Strong organization skills
  • Proficient in MS Excel, Word and PowerPoint