Financial Transformation Marketing Specialist

5 days ago


London, Ontario, Canada ProLytics Consulting Group Full time
Role Overview

As a Marketing Specialist at ProLytics Consulting Group, you will play a key role in shaping our 2025 initiatives. This dynamic role offers hands-on experience in digital marketing, event planning, and campaign management while driving meaningful change in industries that rely on smarter financial solutions.

This is a fantastic opportunity for early-career marketers to gain hands-on experience in cutting-edge marketing strategies that highlight industry-leading finance solutions. You will have the chance to make an impact, grow with us, and expand your network while working with leaders across industries and connecting with professionals driving innovation in FP&A.

The ideal candidate will be creative, think outside the box, and craft compelling campaigns to contribute to industry-defining events. If you're ready to launch your marketing career and make a real difference, we encourage you to apply.

Key Responsibilities:

- Drive Impactful Outreach Campaigns: Engage with audiences across industries through impactful outreach campaigns that connect prospects and clients.
- Create Compelling Newsletters: Highlight success stories, showcase FP&A initiatives, and keep our audience inspired with engaging newsletters.
- Mastery of LinkedIn Marketing: Build posts and ads that amplify our expertise in financial transformation through analytics and automation.
- Enhance Digital Presence: Keep our website fresh, informative, and engaging to reflect our dynamic work in finance and data solutions.

Exciting Projects:

- Expand Your Reach: Identify and connect with influential user groups online and in person through platforms like LinkedIn, IG/FB, and industry summits.
- Create Impactful Content: Promote our solutions, such as automated financial reporting and Power BI dashboards, through impactful content.
- Build Reusable Materials: Develop reusable marketing materials for outreach and events like VENA Excelerate.
- Analyze & Innovate: Review past campaigns to identify areas for improvement and innovation, shape new strategies to increase engagement and drive attendance at events.
- Webinar Magic: Collaborate on planning, promoting, and delivering webinars showcasing how we streamline financial operations for legal teams.
- Be a Key Player in Event Strategy: Develop engagement plans to attract high-value prospects and existing clients to client-facing initiatives.

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