Strategic Marketing Leader

4 days ago


Vancouver, British Columbia, Canada The Knowledge Society Full time

The Knowledge Society is a global innovation program that empowers the next generation of leaders, scientists, and inventors. Our mission is to educate and inspire young minds to create positive change in the world.

With a presence in over 500 cities worldwide, our programs are designed to foster creativity, critical thinking, and problem-solving skills. We're expanding our reach through new in-person programs and virtual initiatives, recruiting top talent from around the globe to join our team.

We're seeking a highly motivated Strategic Marketing Leader to lead our student recruitment and brand development efforts. This individual will be responsible for creating and executing marketing campaigns that engage with students, parents, and partners, driving growth and awareness for The Knowledge Society.

Key Responsibilities:
  1. Campaign Development: Design and implement targeted marketing campaigns to attract ambitious students and maximize engagement through digital channels, partnerships, and referral strategies.
  2. Data Analysis: Utilize marketing analytics tools to measure campaign effectiveness and refine strategies for optimal results.
  3. Team Leadership: Lead and develop a high-performing team of marketers, overseeing their growth and supporting recruitment for additional talent.
  4. Brand Enhancement: Develop compelling narratives and leverage user-generated content to enhance The Knowledge Society's strong brand reputation.
  5. Content Strategy: Create and optimize content that resonates with students, parents, and partners, maintaining a consistent and inspiring voice.
Qualifications:
  1. A minimum of 4 years of experience in marketing with proven results.
  2. Hands-on experience with CRM tools, analytics platforms, budget management, and Excel modeling.
  3. Leadership capabilities with experience working in high-performance teams.
  4. A proactive and innovative mindset, with the ability to adapt and thrive in a fast-paced environment.
  5. Results-driven and gets things done.


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