Strategic Growth Leader

3 days ago


Vancouver, British Columbia, Canada Benevity Full time

Benevity is a purpose-driven company that uses technology to help businesses and their employees make a positive impact on the world. As a Senior Demand Generation Manager, you will play a key role in driving strategic marketing initiatives to support the company's global Enterprise go-to-market efforts.

This leader will be responsible for creating high-impact, high-converting pipelines through expertise in Enterprise Account-Based Marketing (ABM) and collaboration across teams to meet shared revenue objectives.

The ideal candidate will have 6+ years of experience in demand generation or related roles, with specific ABM expertise; 4 years with Enterprise SaaS space. They will have proven success in GTM strategy execution and revenue growth, as well as in-depth knowledge of demand generation, ABM principles, marketing automation, and CRM platforms.

Responsibilities:
  • Develop and execute comprehensive, full-funnel demand generation strategies to engage target audiences, drive conversions, and grow pipeline
  • Align GTM and ABM initiatives with company-wide goals, prioritizing revenue growth and pipeline generation
  • Collaborate with senior leadership to refine demand generation and ABM approaches, adjusting for optimal impact
  • Develop and manage campaigns, targeting various parts of the funnel. Campaigns should be outcome-focused, netting positive client experiences and growth for the business

About Our Culture:

  • We value diversity, equity, inclusion, and belonging in everything we do
  • We strive to create a culture of belonging where everyone can thrive and grow
  • We believe in the power of technology to make a positive impact on the world

If you're passionate about making a difference in the world, we encourage you to apply.



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