Marketing Manager

7 days ago


Mississauga, Ontario, Canada Yoplait Liberté Canada Full time

About the Role:

We are seeking an experienced Assistant Brand Manager to join our team at Yoplait Liberté Canada. As a key member of our marketing department, you will be responsible for supporting the Brand Manager in developing and managing key brands in our portfolio.

Main Accountabilities:

  • Develop and execute marketing plans to drive brand awareness and growth.
  • Collaborate with internal teams to ensure project alignment and quality.
  • Conduct market analysis and competitor research to identify opportunities for improvement.
  • Analyze brand performance using sales data, market studies, and analytical tools.
  • Prepare regular reports on key performance indicators (KPIs) and provide recommendations to optimize results.

Requirements:

  • University degree in marketing, communication, business administration, or related field.
  • Around 3 years of experience in a similar marketing role, preferably in the food industry or FMCG.
  • Strong understanding of brand management principles and strategic marketing.
  • Excellent analytical skills with the ability to interpret quantitative and qualitative data.
  • Familiarity with digital campaign management tools and analytical platforms.
  • Proficiency in Excel, PowerPoint, and ERP or CRM tools is a plus.


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