Marketing Analyst

3 weeks ago

Montreal, Quebec, Canada PIMCO Full time

PIMCO is a global leader in active fixed income with deep expertise across public and private markets. We invest our clients' capital across a range of fixed income and credit opportunities, leveraging our decades of experience navigating complex debt markets. Our flexible capital base and deep relationships with issuers have helped us become one of the world's largest providers of traditional and non-traditional solutions for companies that need financing and investors who seek strong risk-adjusted returns.

Our people have shaped our organization through a high-performance inclusive culture, in which we celebrate diverse thinking. We invest in our people and strive to imprint our CORE values of Collaboration, Openness, Responsibility, and Excellence. We believe each of us is here to help others succeed and this has led to PIMCO being recognized as an innovator, industry thought leader, and trusted advisor to our clients.

Position Overview

We are seeking a high-performing, dynamic, and energetic candidate to join our Client Marketing (CM) Americas team. The Americas Client Marketing team drives the marketing strategy for some of our most important businesses, including U.S. Institutional, Consultant Relations, Variable Annuity, Financial Institutions, and Retail and Institutional marketing across the U.S., Latin America, and Canada.

As a Client Marketing Analyst, you will play a unique and creative role in deepening and executing marketing alignment with PIMCO's growing businesses in Canada. You will support our teams in reaching more clients and driving engagement and business results through personalized, client-centric experiences. In this role, you will have the opportunity to:

  • Contribute meaningfully to business growth and gain exposure to exciting business priorities.
  • Identify high-impact marketing opportunities that will deepen client relationships and drive business results.
  • Develop best-in-class campaigns focused on authentic messaging, personalization, and thoughtful touchpoint sequencing.

Responsibilities

Key responsibilities include, but are not limited to:

  • Work directly with the VP of Client Marketing in Canada to create and execute marketing strategies for this growing business.
  • Serve as a Client Marketing contact for the sales team in Canada, focusing on building marketing relationships and programs that accelerate business growth with key clients.
  • Become a Client Marketing expert for our Canadian business and opportunities and activate alignment and execution across the Marketing organization.
  • Provide day-to-day execution and project management, including managing marketing campaign logistics and event deliverables, data gathering, and facilitating approvals for marketing materials.
  • Collect, analyze, and summarize metrics for all marketing-related activities, prepare reports for stakeholders, and make recommendations based on findings to optimize the client experience.
  • Work with global colleagues, including partners in client management, product management, compliance, technology, and all marketing departments (brand, corporate marketing, design, digital, channel, editorial, messaging, and content).
  • Gather, maintain, and disseminate marketing resources to internal and client stakeholders.
  • Develop impactful bespoke marketing, delivering immersive client experiences and tailored value-add content that resonates with our clients.
  • Drive innovation by researching trends and competitor activities, and championing industry best practices.
  • Embody PIMCO's CORE Values – Collaboration, Openness, Responsibility, and Excellence.

Requirements

  • Minimum of a Bachelor's Degree required.
  • 1-3 years of experience in marketing campaign management and project management, preferably within the financial services industry.
  • Hands-on experience developing and executing marketing campaigns and strategic marketing initiatives, including ideation, design, build, QA, metrics analysis, and optimization.
  • Fluent in French (written and spoken) required.
  • Advanced proficiency in Microsoft Office Suite, including Word, PowerPoint, and Excel, as well as the Adobe platform.
  • Exposure to CRM systems and how client-facing teams handle lead generation and client engagement is desirable.
  • Proven competence in thinking strategically, analytically, conceptually, and innovatively, including the ability to synthesize and analyze data independently and within a team.

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