Marketing Data Analyst
4 weeks ago
Job Overview
The Marketing Intelligence Analyst will be embedded in our Marketing team at Sekure Merchants, performing in-depth exploration and analysis of marketing data to provide ancillary support to continuous improvement, performance management, and other analytical initiatives.
Key Responsibilities
- Develop and maintain dashboards to track vital marketing KPIs, ensuring data-driven decision-making across the organization.
- Support the Senior Marketing Intelligence Analyst with in-depth monthly and quarterly reports detailing marketing performance for upper management and business partners.
- Collaborate with internal teams to extract data requirements via database SQL queries, fostering a culture of data-driven insights.
- Work closely with the IT Business Intelligence team to ensure all major data-related projects are completed optimally, driving business growth and efficiency.
- Develop and maintain Google Tag Manager tags and triggers to ensure all marketing campaigns and website traffic are tracked optimally, providing actionable insights for improvement.
- Diagnose and alert management to major operational issues, such as adverse changes in sales, data inconsistencies, or data pipeline failures.
- Perform various ad-hoc analyses and provide key performance indicators to support, advise, and respond to requests from management.
- Proactively analyze data to answer key questions from stakeholders or out of self-initiated curiosity, with an eye for what drives business performance and identifying areas for improvement in efficiency and productivity.
Requirements
- 1-3 years of relevant experience in analytics, with a strong understanding of data analysis and interpretation.
- Proficient with MS Excel and SQL, with experience in PowerBI or similar BI tools such as Tableau or Looker.
- Experience with Google Analytics, Google Tag Manager, and/or other web analytics and data capture tools.
- Creative problem-solving skills with a passion for uncovering strategic opportunities and solving business problems.
- Ability to clearly translate technical subjects to a non-technical audience and vice versa.
- Ability to work independently and thrive in a fast-moving, remote work environment.
- Strong written and verbal communication skills.
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