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Digital Growth Strategist

1 week ago

Vaughan, Ontario, Canada MAV Beauty Full time

At MAV Beauty, we are seeking a seasoned Senior Manager Digital Advertising to lead our paid media initiatives across all MAV brands.

Key Responsibilities:
  • Develop and execute comprehensive performance marketing strategies across paid channels such as Meta, TikTok, YouTube, display, and video etc.
  • Campaign Management: Own the end-to-end build and management of media campaigns, including budget allocation, targeting, guidance in ad creative development, and performance tracking.
  • Performance Analysis: Analyze campaign performance data to identify trends and insights to action on optimization opportunities and implement strategies to improve ROI
  • Experimentation & Testing: Surface experimentation opportunities to develop an ongoing testing roadmap that continually iterates and improves campaign performance.
  • Cross Functional Collaboration: Collaborate with cross-functional teams alongside Integrated Marketing Comms Director to align campaign messaging, creatives, and objectives with overall business goals.
  • Vendor & Platform Management: Lead day-to-day communications with third-party vendors.

The ideal candidate will have 6+ years of hands-on experience in performance marketing, with a proven track record of driving revenue growth through paid channels with an emphasis on omnichannel.

Requirements:
  • Strong analytical skills with proficiency in data analysis using tools such as Looker, Excel or similar platforms.
  • Knowledge of how first-party data, conversion tracking, and attribution models work together.
  • Expertise in managing and optimizing campaigns across multiple paid channels, with a focus on maximizing ROIs and lead quality.
  • Creative problem solver with a passion for testing new ideas and iterating on strategies to drive continuous improvement.