Market Sales Leader Edmonton

5 days ago


Edmonton, Alberta, Canada Canada Bread - Bimbo Full time

About Us

Our Story

We are Canada Bread - Bimbo, a leading producer and distributor of packaged fresh bread, bakery products, and snacks. With over 110 years of experience, we operate 15 bakeries across Canada and employ approximately 4,000 associates.

Our Mission

We aim to create value by being at the forefront of manufacturing and service delivery innovation in the baking industry. Our supply chain network is continuously improved and refined to meet the needs of our customers.

Job Description
  • The Market Sales Leader (MSL) is responsible for achieving profitable sales growth, people growth, market share growth, customer relationship, and brand health.
  • The MSL will lead execution of the sales Direct Store Delivery Excellence (DSDE) Playbook throughout the regional marketplace.
Key Responsibilities:
  • Understands, embodies, and leads DSDE practices and acts upon the vision and values of Canada Bread - Bimbo on a daily basis.
  • Exemplifies the characteristics of Canada Bread - Bimbo and its brands and extends those brand values through daily activities and leadership and interactions in the workplace.
  • Fosters an atmosphere of continuous improvement to include the development of self, teams, and work processes.
  • Embraces the value of constant improvement to take appropriate actions that result in constructive change.
  • Reviews existing business and sets goals that incorporate current and new business opportunities to achieve the gold standard.
  • Communicates plans and conducts reviews quarterly with business partners to identify opportunities and action plans.
  • Develops core competencies of merchandising and selling for business partners through coaching and consistent performance feedback.
  • Ensures I/Os maintain compliance to Canada Bread - Bimbo's SBT and payment due balances policies.
  • Supports achievement of zero workplace injuries by performing safety observations and executing safety awareness programs.
  • Crafts an engaged, frontline-focused sales culture through consistent prioritization of independent operators' capabilities, needs, and business growth.
  • Ensures the successful completion of Leader Standard Work across the team.
  • Leverages consistent execution of the DSD Excellence world-class sales practices in the market.
  • Ensures sales growth and profitability by inspiring sales leaders to achieve world-class merchandising and gold-standard practices while building customer relationships that align with planned store-level growth goals.
  • Provides input and support toward marketing initiatives for the region.


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