Senior Manager, Technical Lead, Data-Driven Marketing

4 weeks ago

Toronto, Ontario, Canada Royal Bank of Canada Full time
Job Summary

As a Senior Manager, Technical Lead, you will be responsible for leading a team of specialists in the deployment of data-driven, targeted client communications for Next Best Action. You will champion and successfully manage through uncertainty and change in a fast-paced environment while leading and supporting team members through the process, and keeping them focused on business priorities.

Key Responsibilities
  • Lead and resource a highly technical and diverse team of specialists and ensure resources are aligned to business priorities
  • Manage key partnerships with business and functional leaders to support the delivery of business results while aligned to the NBA strategy
  • Support the execution of marketing strategies to ensure efforts meet optimization and analysis requirements
  • Ensure Regulatory/Legal/Privacy adherence to improve quality, drive efficiency and ensure corporate reputation is maintained
  • Act as Subject Matter Expert on relevant Data sources, Channels, and campaign design and execution standards
Requirements
  • 5-7 years advanced SAS programming language experience with deep data and technical skills
  • 5+ years Previous People Management experience
  • Ability to work in an agile and collaborative environment
  • Strong understanding of the RBC Data Warehouse Environment (CSDM, EDW, RBDM) and Data Lake
  • Exceptional communication skills to be able to translate and interpret complex analysis into actionable and consumable insights
What's in it for you?
  • Ability to make a difference and lasting impact
  • Work in a dynamic, collaborative, progressive, and high-performing team
  • Opportunities to do challenging work
Job Skills
  • Creativity
  • Cross-Channel Marketing
  • Customer Behavior
  • Data Management
  • Industry Knowledge
  • Marketing Activities
  • SAS

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