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Strategic Manager, Global Buyer Loyalty and Engagement
1 month ago
At eBay, we're committed to creating customer-centric strategies that fuel business growth and enhance buyer loyalty. As the Senior Manager of Strategy and Operations, you will lead the development and execution of strategic initiatives that support our buyer engagement offers, including global incentive strategy and insights.
About the Role:
The Global Buyer Loyalty and Engagement team is at the heart of creating customer-centric strategies that fuel business growth and enhance buyer loyalty for eBay. We collaborate closely with cross-functional and regional teams to deliver engagement strategies and programs that result in meaningful experiences for our 132M active buyers.
Key Responsibilities:
- Develop and implement comprehensive strategies for buyer incentives and engagement that align with the company's business objectives.
- Oversee the optimization of global incentive investment across all incentive vehicles, championing best practices, standardized measurement and integrated planning across markets.
- Analyze program performance, customer behavior, and market trends to recommend and implement improvements.
- Develop and manage product and analytics roadmap to ensure that buyer programs enhance the customer experience and contribute to long-term loyalty and engagement.
- Drive growth and profitability of the services business, analyzing customer demand and preferences for services, and work with partners to negotiate pricing and service offerings to increase revenue and customer satisfaction.
- Collaborate with cross-functional and cross-market teams to ensure aligned execution against business goals.
- Lead, manage and mentor a team to ensure commitment, productivity and engagement.
Requirements:
- Bachelor's or Master's degree in Business Administration, Marketing, or a related field.
- 7+ years of experience in incentives, customer loyalty, business planning and program management, with a track record of developing and driving success at global scale.
- Strong analytical skills with the ability to leverage data-driven insights for decision-making.
- Strong understanding of business/marketplace and customer economics, pricing, and profitability.
- Excellent communication and interpersonal skills, with the ability to collaborate across diverse teams and cultures.
- Demonstrated ability to manage sophisticated projects, set priorities, meet deadlines, and achieve business objectives.
- Experience managing external partners and vendors.
- Proven ability to lead, inspire, and develop hard-working teams in a fast-paced, dynamic environment.
- Online commerce experience in a marketplace preferred.
eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.
