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Senior Product Marketing Director, Business Finance

2 months ago

Old Toronto, Canada Floatcard Full time
About Float

We're a Canadian company on a mission to simplify finance for businesses. Our innovative platform enables companies to streamline spending and optimize cash flow, empowering them to focus on growth.

As one of Canada's fastest-growing companies, we're customer-obsessed, passionate, and entrepreneurial. Our team includes leaders from top brands like Uber, Shopify, and Ritual.

Our Culture

We believe in having a culture based on feedback. Everyone is an owner, bringing their unique perspective to our team and product. We share our thoughts openly and work together to improve.

Product Overview

Our integrated suite of products – including corporate cards, bill pay, reimbursements, and financial services – rethinks how companies access capital, streamline spending, and manage growth. Backed by world-class investors, we're disrupting the global B2B finance space.

Senior Product Marketing Manager, Financial Services Role

We're seeking an experienced Product Marketing Manager to own our portfolio of innovative financial products and services. This pivotal function will report to our Director of Product Marketing and partner across teams to launch and scale brand new products that drive customer LTV and contribute to our ambitious growth goals.

Your Responsibilities
  • Define and Execute GTM Strategy: Collaborate with senior leaders to craft go-to-market strategies that unlock Float's next stage of growth.
  • Drive Product Adoption: Partner with Product to drive adoption of new and existing Float products through education content, enablement, and integrated multi-channel campaigns.
  • Leverage Data and Research: Conduct research and competitive analysis to inform GTM approaches, leveraging data and insights to ensure Float's offerings are competitive and differentiated.
  • Act as Cross-Functional Liaison: Equip GTM teams with product knowledge, content, and training to sell effectively and drive adoption.
  • Craft Compelling Narratives: Distill quantitative and qualitative data into impactful product narratives that resonate with customers and the wider market.
  • Identify Expansion Opportunities: Proactively identify opportunities to grow mature customers' business with Float, using a strategic lens to develop segmentation and targeted journeys.
Requirements
  • 5+ years of product marketing experience, with at least 2 years in fintech or financial services.
  • Passion for disruption and creating change in Canada's financial system or business landscape.
  • Customer-obsessed and data-oriented approach to product marketing.
  • Tenacious and results-driven, without ego, with a reputation for working tenaciously to smash goals.
  • Excellent communicator and cross-functional partnership skills.
  • Constantly learning and growing, with a high bar for excellence and a willingness to roll-up sleeves to get building and create immediate impact.
Perks of Working at Float
  • Competitive compensation & total rewards.
  • Flexible work hours and time off when you need to recharge.
  • A small team with lots of autonomy to make an impact.
  • An opportunity to work with and learn from a world-class team.
  • A personal Float card with a quarterly stipend to spend on what matters most to you.
  • A dog-friendly office.
  • The chance to say you helped build Canada's best modern financial institution.