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Marketing Director

2 months ago

Innisfil, Canada Joe Johnson Equipment Innisfil Full time
Job Description

Job Title: Director of Marketing

Company: Joe Johnson Equipment Innisfil

Job Type: Full-Time

Location: Innisfil, ON

Job Category: Marketing & Sales

Job Type: Permanent

Job Summary

The Director of Marketing is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth across multiple business units. This role involves overseeing all aspects of branding, positioning, and messaging to ensure consistency and enhance brand equity.

Key Responsibilities
  • Lead, mentor, and develop a high-performing marketing team, fostering a collaborative and innovative work environment.
  • Review and manage the branding, positioning, and messaging of all business units.
  • Develop and implement marketing strategies and plans for each business unit that align with overall company objectives.
  • Conduct market research and competitive analysis to identify opportunities, customer needs, and trends to inform marketing strategies.
  • Monitor, analyze, and report key marketing performance metrics and provide market research, forecasts, competitor analysis, campaign results, and consumer trends.
  • Adjust the marketing plan in light of the above and formulate unique insights to contribute towards the overall business strategy.
  • Develop and manage the marketing budget, ensuring efficient allocation of resources and maximum return on investment.
  • Deliver marketing plans annually to key stakeholders and senior leaders.
  • Collaborate with internal and external partners on various objectives and projects.
  • Provide impactful analytics and insights into previous marketing projects.
  • Manage project progression, ensuring priorities and timelines are met accordingly.
  • Plan and execute product launches and promotional campaigns.
  • Collaborate with the sales team to develop sales enablement materials and strategies.
  • Oversee public relations efforts and opportunities.
  • Ensure all marketing activities comply with legal and regulatory requirements.
Requirements
  • Bachelor's degree in business marketing, public relations, communications, or a related field; MBA or advanced degree preferred.
  • 10+ years' experience in marketing.
  • 5+ years' experience in a leadership role managing multiple business units or brands.
  • 5+ years' experience creating various forms of marketing, including digital, social media, content creation, print, graphic design, direct mail.
  • Experience managing robust marketing budgets.
  • Proven experience analyzing, developing, and implementing successful marketing strategies and campaigns.
  • Advanced experience with a variety of digital platforms, including proficiency in WordPress, Google Analytics, and MS Office Suite, including Word, Excel, and PowerPoint, CRM platforms, Asana or similar project management platforms, Hubspot, Canva, and Hootsuite.
What We Offer
  • Talented, dedicated, and passionate team to work with.
  • Exceptional best-in-class products and service offerings for our customers.
  • Market-competitive compensation package with annual increase opportunities.
  • Robust Group Benefits that are 100% paid for by the Company – inclusive of Health, Dental, Life, Disability, and Travel coverage.
  • Paid Personal Days.
  • Charitable Giving Program.
  • Educational Scholarship Program.
  • Tuition Reimbursement.
  • Employee & Family Assistance Program (EAP).
  • Employer Matching Retirement Savings Plan.
  • Federally recognized as a certified Employment Equity organization.
  • Member of multiple provincial safety programs and COR certified.
  • Our Core People Values: Leadership, Customer Excellence, Integrity, Inspiration, Teamwork, Innovation, and Ambition.