Diverse Marketing Specialist

3 weeks ago

Markham, Ontario, Canada Bilingual Source Full time

Job Overview

The Bilingual Marketing Coordinator role is an exciting opportunity to join the marketing team at Bilingual Source, contributing to initiatives across various product lines.

About You

We are seeking a detail-oriented and proactive individual with excellent English and French language skills, both written and spoken. The ideal candidate will have 1-2 years of experience in a comparable role, preferably within the consumer goods industry.

Key Responsibilities

  • Support the execution of social media, digital, and public relations initiatives, including display marketing, SEO/SEM, email, e-commerce, social media, sponsorships, promotional events, and press releases/events.
  • Manage the delivery of creative assets, insertion orders, campaign materials, and all relevant content to ensure timely campaign launches.
  • Assist in the development, procurement, and deployment of digital and traditional brand-supporting materials.
  • Analyze campaign performance and web analytics for actionable insights.
  • Leverage creative writing skills to generate and review product marketing descriptions in both English and French.
  • Maintain a marketing strategy calendar for all brands.
  • Create PowerPoint presentations for use in national sales conferences, trade shows, executive meetings, and customer meetings.
  • Develop briefs for customers and agencies, including creative, press, and social media briefs.
  • Collaborate with a PR agency to produce high-quality, informative press kits and related materials.
  • Coordinate with other departments to execute campaigns and distribute marketing materials effectively.
  • Communicate marketing initiatives to external sales teams and internal departments.
  • Administer the In-Store Signage program for all brands.
  • Process marketing support claims and submit department invoices through the ERP system.

Salary

The estimated salary for this role is $45,000 - $65,000 per year, depending on location and experience.

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