Senior Marketing Manager, Commercial Banking

2 weeks ago

Toronto, Ontario, Canada Equitable Group Full time
Transforming Banking with Innovative Marketing Strategies

At Equitable Group, we're revolutionizing the banking experience by embracing innovation and challenging traditional norms. As a Senior Marketing Manager, Commercial Banking, you'll play a pivotal role in developing and executing marketing strategies that drive meaningful outcomes and support our Commercial Banking business goals.

Key Responsibilities:
  • Develop and deliver brand-aligned marketing and communications plans that align with our Commercial Banking strategy
  • Create, execute, and lead external marketing and communications that promote, enhance, and protect our brand and reputation
  • Collaborate with Commercial Banking leaders to develop and execute marketing strategies for our business lines under Equitable Bank, Concentra Trust, Bennington Financial, and ACM Advisors
  • Build and deliver content strategies for marketing to brokers, partners, credit unions, and centres of influence (COIs)
  • Use research, data, and analytics to inform and measure marketing strategies and tactics
  • Collaborate with our Creative Services team to develop marketing collateral for our Commercial Banking business lines
  • Coordinate content calendar with our social media and other business unit teams as required
  • Manage the annual Empowering Your Community grant program with credit unions
  • Provide support to Commercial Banking leaders for external presentations
  • Review marketing invoices and submit expense claims for approval by our Managing Director, Commercial Originations (BES) or VP Trust and Credit Union Services
Requirements:
  • Undergraduate degree or diploma in Marketing or an equivalent combination of experience and formal education
  • A minimum of 5-7 years of experience in developing and executing Business to Business (B2B) marketing strategies that drive meaningful outcomes in support of business goals
  • Marketing experience in the financial services industry is considered an asset
  • Keen observer of the economic environment, industry trends, and current affairs as they may relate to our organization and our marketing strategies
  • Proven track record in managing and delivering on multiple projects and initiatives with demonstrated strengths in time management, prioritizing, and meeting deadlines
  • Ability to establish a budget for marketing and communications strategies and tactics, and to stay on budget throughout a project
  • Sound judgment and creative problem-solving skills
  • Experience in leveraging research, data, and analytics to inform strategy and decisions with attention to detail
  • Experience with digital and social media campaigns
  • Ability to develop and maintain professional relationships with senior management and employees at all levels
What We Offer:
  • Market leading RRSP match program
  • Medical, dental, vision, life, and disability benefits
  • Generous vacation policy, personal days, and even a moving day
  • Virtual events to connect with your fellow colleagues
  • A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience

We're deeply committed to inclusion and strive to create a workplace that reflects the diversity of our customers and communities. If you're passionate about innovative marketing and want to be part of a team that's shaping the future of banking, we encourage you to apply for this exciting opportunity.

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