Senior Commercial Marketing Manager

4 weeks ago

Toronto, Ontario, Canada Equitable Group Full time
Job Title: Senior Commercial Marketing Manager

Equitable Group is seeking a highly skilled Senior Commercial Marketing Manager to join our team. As a key member of our Commercial Banking team, you will be responsible for developing and executing marketing strategies that drive business growth and enhance our brand reputation.

Key Responsibilities:
  • Develop and execute marketing plans that align with our Commercial Banking business goals
  • Collaborate with Commercial Banking leaders to develop and execute marketing strategies for our business lines
  • Build and deliver content strategies for marketing to brokers, partners, credit unions, and centres of influence
  • Collaborate with our Communications team to develop a divisional communications plan for the Group Head of Commercial Banking
  • Enhance the profile of our key Commercial Banking business leaders through social media, industry events, and advertising
  • Use research, data, and analytics to inform and measure marketing strategies and tactics
  • Collaborate with our Creative Services team to develop marketing collateral for our Commercial Banking business lines
  • Coordinate content calendar with our social media and other business unit teams as required
  • Manage the annual Empowering Your Community grant program with credit unions
  • Provide support to Commercial Banking leaders for external presentations
  • Review marketing invoices and submit expense claims for approval by the Managing Director, Commercial Originations (BES) or the VP Trust and Credit Union Services
Requirements:
  • Undergraduate degree or diploma in Marketing or an equivalent combination of experience and formal education
  • A minimum of 5-7 years of experience in developing and executing Business to Business (B2B) marketing strategies that drive meaningful outcomes in support of business goals
  • Marketing experience in the financial services industry is considered an asset
  • Keen observer of the economic environment, industry trends, and current affairs as they may relate to the organization and our marketing strategies
  • Proven track record in managing and delivering on multiple projects and initiatives with demonstrated strengths in time management, prioritizing, and meeting deadlines
  • Ability to establish a budget for marketing and communications strategies and tactics, and to stay on budget throughout a project
  • Sound judgment and creative problem-solving skills
  • Experience in leveraging research, data, and analytics to inform strategy and decisions with attention to detail
  • Experience with digital and social media campaigns
  • Ability to develop and maintain professional relationships with senior management and employees at all levels
What We Offer:
  • Market leading RRSP match program
  • Medical, dental, vision, life, and disability benefits
  • Generous vacation policy, personal days, and even a moving day
  • Virtual events to connect with your fellow colleagues
  • A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience

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