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Prospecting and Lead Generation Specialist

1 week ago

Brampton, Ontario, Canada Canon Canada Inc. Full time
Job Description
The Lead Generation Representative will support our outside sales representatives by developing, qualifying leads, and booking appointments. Your persuasive abilities and creative methods will uncover potential new customers by gathering data, identifying future sales opportunities, and confirming interest with existing clients.

Key Responsibilities:
- Prospect new sales opportunities via phone/email and develop rapport with a net new client base.
- Proactively contact all prospects and identify qualified leads.
- Acquire client prospecting information, lead nurturing, and customer info regarding expired equipment/buy-out requests.
- Screen inbound leads using Marketing Automation software from sources such as website and landing page forms (Canon.ca), and direct phone calls.
- Qualify leads and set up appointments for appropriate Outside Sales Representatives and follow-up on actions with sales and service.
- Manage prospect lists and generate quality leads by scheduling product demonstrations and invitations to special events.
- Update CRM (Salesforce) customer data and record information from new leads and prospects.
- Achieve monthly quotas for closed business and Sales Qualified Leads in Salesforce.
- Use data mining resources to discover customer trends to uncover new sales opportunities.