Analytics Implementation Specialist
7 days ago
As a Senior Consultant at Merkle | Cardinal Path, you will be responsible for empowering our clients to make data-driven decisions. We are seeking a professional with expertise in web analytics, tag management, and data capture solutions to join our team.
About the Job
This role involves evaluating business goals and developing strategies to track and measure performance. You will consult with clients and agencies to select, implement, and maintain web analytics platforms. Strong technical skills and excellent communication abilities are essential.
Key Responsibilities:
- Develop and implement tracking/tagging strategies to evaluate business goals and objectives.
- Collaborate with clients and agencies to select and implement web analytics platforms.
- Configure and debug web analytics services such as Google Analytics and Adobe Marketing Cloud.
- Lead site tag implementation and custom rules development using best-in-class Tag Management Solution platforms.
- Author implementation documentation for client developers outlining page code requirements and data layer details.
- Maintain high-quality standards by overseeing quality assurance tests on tracking implementations.
- Deliver expert advice on web analytics platform strategy and technical requirements to clients.
- Engage with various stakeholders within clients' organizations to ensure alignment with business objectives.
- Facilitate platform training and knowledge sharing in web analytics for clients and project teams.
- Deploy and test analytics tools in mobile apps for iOS and Android devices using Firebase SDK.
- Operate in development environments building iOS or Android apps using XCode and Android Studio.
- Prioritize utilizing Swift, Objective-C, Kotlin, or Java programming languages in mobile applications.
- Confirm availability during AST, EST, PT, or CST hours considering global client presence.
- Directly report to Manager, Analytics Implementations.
- Participate in promoting diversity, equity, and inclusion initiatives.
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