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Digital Fashion Experience Specialist
2 weeks ago
American Tall LTD is seeking a Digital Fashion Experience Specialist to join its team. As a Digital Fashion Experience Specialist, you will play a key role in driving merchandising and content strategies that enhance the customer journey and align with the brand's vision. This individual will work closely with cross-functional teams, including Marketing, Creative, Merchandising & Design, to elevate product presentation and storytelling while proactively identifying opportunities to improve the site experience and meet key performance goals.
Key Responsibilities
- Develop and execute digital merchandising strategies to optimize navigation, taxonomy, sorting rules, and product placement.
- Cultivate collaboration with Design, Merchandising, and Creative teams to curate storytelling for collections and products, ensuring alignment with the brand's vision and intentionality.
- Enhance PLPs (collection pages) and PDPs (product pages) to provide customers with guidance, context, and inspiration, setting a new standard for customer engagement.
Requirements
To be successful in this role, you will need a Bachelor's degree in fashion, merchandising, marketing, or a related field, along with a minimum of 5+ years of experience in digital merchandising, e-commerce, or a related field, preferably within the fashion/apparel industry. You should possess strong creative instincts and an eye for visual storytelling, with a demonstrated understanding of apparel, including fabrics, silhouettes, fit, and styling.
