Product Marketing Coordinator

1 month ago


Sherbrooke, Canada BRP Full time
Job Title: Product Marketing Coordinator

BRP is seeking a highly skilled Product Marketing Coordinator to join our team in Quebec, Canada. As a key member of our Snowmobile and Marine Accessories business, you will play a crucial role in supporting the development and launch of our products.

Key Responsibilities:
  • Develop and implement marketing strategies to promote our accessories products, working closely with the Accessories Product Manager and cross-functional teams.
  • Manage the creation and dissemination of product information, including product features and benefits, to ensure consistency across all marketing channels.
  • Collaborate with the Brand Marketing, Digital, and Sales teams to ensure seamless integration of marketing efforts and achieve business objectives.
  • Act as the Voice of Customer (VOC) in the creation of product information, providing valuable insights to inform marketing strategies.
  • Prepare and present product download documentation to introduce new products to all relevant departments.
  • Support the development of accessorized unit builds for events, photoshoots, and customer shows.
  • Contribute to the integration of accessories into go-to-market action plans and improve the online accessories experience at BRP.
Requirements:
  • Bachelor's degree in Marketing, Administration, Communications, or a related field.
  • Knowledge and comprehension of the Powersport business and a passion for recreational products.
  • Experience in influencing cross-functional teams and maintaining excellent relationships.
  • Strong experience in the Microsoft Suite, particularly PowerPoint.
  • Bilingual, English and French, both oral and written.
  • Strong communication skills and professionalism.
  • Ability to manage multiple projects simultaneously.
What We Offer:
  • Annual bonus based on company financial results.
  • Generous paid time away.
  • Pension plan.
  • Collective saving opportunities.
  • Industry-leading healthcare fully paid by BRP.

At BRP, we value diversity and strive to create an inclusive workplace where every employee feels like they belong. We believe that the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead.

Join us in our mission to create innovative ways to move on snow, water, asphalt, dirt, and even in the air. We're a world leader in recreational vehicles and boats, and we're looking for talented individuals like you to help us shape the future of our industry.



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