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Product Manager Digital Transformation
2 months ago
Bayer is seeking a highly skilled Product Manager Digital Transformation to join our team. As a key member of our cross-functional squad, you will be responsible for the success of our brand, driving business growth through innovative digital solutions.
Key Responsibilities- Develop and execute digital strategies to drive business growth and improve customer engagement.
- Lead the launch of digital initiatives from planning to execution, ensuring seamless integration with our product and customer squads.
- Implement digital channels and champion customer experience (CX) and user experience (UX) solutions for our organization.
- Streamline and optimize our multi-media content development process, ensuring timely and effective content delivery to our customers.
- Evolve our content strategy to a modular approach, adapting content to meet the needs of our customers and ensuring compliance with regulatory requirements.
- Set standards and best practices for content creation, production, and delivery to our customers.
- Share best practices internally and support the development of digital marketing and content skills among our internal stakeholders.
- Evaluate and optimize our content and channel performance, recommending improvements to drive business growth.
- Apply industry best practices to content development and deployment, ensuring our digital solutions meet the highest standards.
- Partner with our global content strategy team to ensure our Canadian needs are represented in future developments.
- Foster a content mindset within our organization, championing integrated approaches to content processes and digital production.
- Bachelor's degree in Business, Science, or a related field.
- 5 years of work experience, with at least 2 years of dedicated digital marketing experience, either in-house or with an agency.
- Knowledge of regulatory requirements for content development in the pharmaceutical industry in Canada.
- Ability to work in cross-functional teams and lead priorities to drive results.
- Understanding of customer-centric experience design approaches and methodologies, including design thinking, usability testing, and prototyping.
- Familiarity with experience design tools and technologies, such as Sketch, InVision, Adobe, and Miro.
- Skilled relationship-builder and cross-functional collaborator with proven leadership and teamwork abilities.
- Strong written and verbal communication skills, including the ability to communicate with technical and non-technical audiences.
- Excellent attention to detail and project management skills, with a sense of urgency and ability to navigate ambiguous situations.
- Experience with DTC, Google Analytics, and media buy is an asset.
- Pharma/biotech experience is preferred, either in-house or via agency.
- Leadership capabilities include Visionary, Architect, Catalyst, and Coach (VACC), with the ability to foster unity and build inclusivity within a diverse team.
Bayer is committed to fostering a culture of inclusion and diversity, embracing and encouraging our employees' differences. We believe that our people are our most valuable asset, and we strive to create a work environment that is collaborative, diverse, and inclusive.
