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Content Marketing Specialist

2 months ago

Calgary, Alberta, Canada Boardwalk Full time
About the Role

Boardwalk is seeking a highly skilled Content Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing content marketing strategies to engage our target audience and drive business results.

Key Responsibilities
  • Content Development: Create high-quality, engaging content across various channels, including blog posts, social media, email newsletters, and website content.
  • Content Calendar Management: Plan, create, and manage a content calendar to ensure consistent and timely content publication.
  • SEO Optimization: Conduct keyword research and optimize content for search engines to improve website visibility and drive organic traffic.
  • Analytics and Reporting: Monitor and analyze content performance using analytics tools and provide regular reporting to stakeholders.
  • Collaboration and Communication: Work closely with cross-functional teams, including marketing, sales, and product, to ensure content aligns with business objectives and resonates with our target audience.
Requirements
  • Education: Bachelor's degree in Marketing, Communications, or a related field.
  • Experience: Minimum 2-3 years of experience in content marketing, digital marketing, or a related field.
  • Skills: Excellent writing, editing, and communication skills; ability to work independently and collaboratively; strong analytical and problem-solving skills; proficiency in content management systems and analytics tools.
What We Offer

Boardwalk offers a competitive salary, comprehensive benefits package, and opportunities for professional growth and development. If you are a motivated and creative individual who is passionate about content marketing, we encourage you to apply.