Director of Digital Expansion and Customer Loyalty

5 days ago


Surrey, British Columbia, Canada Randstad Full time
Job Title: Director of Digital Expansion and Customer Loyalty

About the Role:
Our retail client, a well-established player in the industry, is seeking an experienced Interim Senior Director of Growth to lead their customer acquisition, engagement, and retention efforts across all digital channels. Reporting directly to the Chief Marketing Officer, this role involves spearheading high-performing teams, crafting data-driven campaigns, and optimizing performance marketing strategies to drive business growth.

Key Responsibilities:
- Lead cross-functional teams to develop and execute comprehensive digital growth strategies
- Analyze market trends, competitor activity, and customer behavior to inform campaign development and optimization
- Collaborate with internal stakeholders to ensure alignment and effective communication
- Develop and manage budgets to achieve targeted business outcomes

Requirements:
- Proven experience in a senior leadership role driving digital growth and customer acquisition initiatives
- Strong understanding of performance marketing channels, including social media, email, and search engine marketing
- Excellent analytical and problem-solving skills, with the ability to interpret complex data sets and make informed decisions
- Effective communication and collaboration skills, with the ability to work across multiple functions and levels

What We Offer:
- Competitive salary: $145,000 - $165,000 per year
- Opportunities for professional growth and development within a dynamic and forward-thinking organization
- Collaborative and inclusive work environment with a team of like-minded professionals

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