Marketing Communications Specialist

1 month ago

Vancouver, British Columbia, Canada UBC Full time
Job Title: Marketing & Communications Specialist

The Marketing & Communications Specialist plays a crucial role in developing and implementing strategic communications plans that align with the goals of Student Housing and Community Services (SHCS) at the University of British Columbia (UBC). This position is responsible for creating and executing a wide range of marketing and communications campaigns and materials, including social media, email marketing, and web content.

Key Responsibilities:
  • Develop and implement strategic communications plans that reflect and support achievement of unit goals.
  • Coordinate implementation of communications plans; execute strategies and tactics.
  • Coordinate workflow between members of project teams, communication channels, content contributors, user experience specialists, and external consultants.
  • Actively seek out partnerships and develop relationships with other campus units and student groups in order to identify and leverage opportunities for collaboration.
  • Assess the effectiveness of established communications plans and make recommendations for future improvements.
  • Creates, maintains and communicates project timelines, schedules and cost estimates that support the progress of initiatives, including post-mortem reports, analysis and recommendations for future improvements.
  • Ensures that initiatives effectively promote the objectives and key messages of SHCS, and are aligned with the VP Students communications strategy and the branding and reputation of UBC.
  • Manages SHCS social media and blog communications by crafting plans and editorial schedules, sourcing emerging channels beyond Instagram, Facebook and Tiktok, and producing and actively participating in and monitoring communications. Engages in dialogues across community platforms in the SHCS voice. Monitors, listens, responds, refers and provides analysis and engagement metrics for all social media channels.
  • Solicits, compiles and edits content for blogs and e-newsletters. Coordinates and prepares content for targeted email communication campaigns. Leads the e-newsletter strategy for the UBC Bookstore, and is responsible for audience growth, annual content strategy and improved design.
  • Tracks data, including: sales, follower growth, reviews exposure and web traffic. Maintains data reports and prepares reports for the marketing team and key shareholders.
  • Monitors and coordinates all SHCS campus communicators. Elevates communications through the development of central marketing communications resources, regular meetings and communications, professional development opportunities and collaboration on special projects.
  • Updates, optimizes and maintains SHCS web content. Ensures content is of a high quality and consistent with the UBC brand. Works with UX / UI coordinators to define project objectives, articulate user needs and identify deliverables. Writes and manages web content. Works with the SHCS designer on selection of and coordinates production for website elements including graphics, photos, and video. Develops and maintains web content style guides, standards and templates.
  • Develops format concepts in consultation with internal and external design and production staff.
  • Prepares text for transfer to designers in final and approved state. Coordinates client and manager approvals at all stages of the project, and incorporates client/manager/editor changes to produce final copy. Provides input to the overall digital marketing budget.
  • Maintains familiarity with major communications trends, issues, and technologies.
  • Functions as a communications resource for all SHCS units, on both campuses, sharing expertise and developing intuitive and easy to use materials that allow unit staff to handle some communications tasks independently.
  • Assigns and oversees work of student work learn employees, providing feedback and supports their growth.
  • Oversees campaign budgets, including prizing and digital advertising.
  • Manages and attends certain events within units, across and beyond campus. Tracks metrics from each event and incorporates learning into future plans.
  • Makes independent decisions and recommendations in areas of prioritizing, planning, and executing communications plans.
  • Exercises judgment and tact in dealing with staff, faculty members, students, and alumni both across the university and externally.
  • Performs other related duties as required.
Requirements:
  • Undergraduate degree in a relevant discipline.
  • Minimum five years of related experience, or the equivalent combination of education and experience.
  • Willingness to respect diverse perspectives, including perspectives in conflict with one's own.
  • Demonstrates a commitment to enhancing one's own awareness, knowledge, and skills related to equity, diversity, and inclusion.
Preferred Qualifications:
  • Undergraduate degree in a relevant discipline. Minimum of five years communications and marketing experience, preferably in large, complex organizations, or the equivalent combination of education and experience.
  • Proven experience in strategic communications planning and project coordination.
  • Ability to plan and implement a broad range of digital and non-digital communications projects.
  • Experience in event coordination, including advertising, engaging the public and providing metrics after events.
  • Experience using established and emerging social media channels for communication and audience engagement.
  • Demonstrated understanding of web design and usability best practices.
  • Computer experience required using content management systems, email marketing systems, SEO, various social media platforms and analytics programs (such as Google Analytics).
  • CSS and HTML considered an asset.
  • Adept in researching, selecting, testing and measuring traditional and innovative communications channels.
  • Effective oral and written communication and interpersonal, presentation, and public relations skills.
  • Background in English, technical writing, or other editing experience with English usage, spelling, grammar, and punctuation.
  • Ability to work effectively and collaboratively within a team environment.
  • Exceptional service orientation and interpersonal skills.
  • Able to work in an environment that is decentralized, complex, and with a diverse range of stakeholders.
  • Demonstrated ability to work in a project-based environment and handle multiple and concurrent priorities.
  • Lives our team values by being a good listener and collaborator, consistently striving for excellence, being a creative problem solver and storyteller, innovative thought leader, entrepreneurial and resourceful, authentic and transparent.
  • Strong leadership and motivational skills.
  • Ability to exercise diplomacy, tact and discretion when working with confidential and/or sensitive information and in dealing with various levels of administration and external agencies.
  • Ability to work independently.
  • Ability to assess own performance and regularly report on project status.
  • Must have a deep understanding of branding.
  • Exemplifies the attributes of UBC's brand, including being bold, open to new ideas, adventurous, and fun, with a global perspective.

  • Digital Marketing Sales Specialist

    3 weeks ago

    Vancouver, British Columbia, Canada PRIME Marketing Full time

    Job Title: Digital Marketing Sales SpecialistWe are seeking a highly motivated and results-driven Digital Marketing Sales Specialist to join our team at PRIME Marketing. As a Digital Marketing Sales Specialist, you will be responsible for selling digital marketing products and services to small business owners via the phone.Key Responsibilities:Sell digital...

  • Digital Marketing Sales Specialist

    3 weeks ago

    Vancouver, British Columbia, Canada PRIME Marketing Full time

    Job Title: Digital Marketing Sales SpecialistAbout the Role:We are seeking a highly motivated and results-driven Digital Marketing Sales Specialist to join our team at PRIME Marketing. As a Digital Marketing Sales Specialist, you will be responsible for selling digital marketing products and services to small business owners via the phone.Key...

  • Digital Marketing Sales Specialist

    3 weeks ago

    Vancouver, British Columbia, Canada PRIME Marketing Full time

    Job Title: Digital Marketing Sales SpecialistAbout the Role:We are seeking a highly motivated and results-driven Digital Marketing Sales Specialist to join our team at PRIME Marketing. As a Digital Marketing Sales Specialist, you will be responsible for selling digital marketing products and services to small business owners via the phone.Key...

  • Digital Marketing Sales Specialist

    1 month ago

    Vancouver, British Columbia, Canada PRIME Marketing Full time

    Job Title: Digital Marketing Sales SpecialistWe are seeking a highly motivated and results-driven Digital Marketing Sales Specialist to join our team at PRIME Marketing. As a Digital Marketing Sales Specialist, you will be responsible for selling digital marketing products and services to small business owners via the phone.About the Role:This is a remote...

  • Digital Marketing Sales Specialist

    1 month ago

    Vancouver, British Columbia, Canada PRIME Marketing Full time

    Job Title: Digital Marketing Sales SpecialistWe are seeking a highly motivated and results-driven Digital Marketing Sales Specialist to join our team at PRIME Marketing. As a Digital Marketing Sales Specialist, you will be responsible for selling digital marketing products and services to small business owners via the phone.About the Role:This is a remote...

  • Digital Marketing Sales Specialist

    2 months ago

    Vancouver, British Columbia, Canada PRIME Marketing Full time

    Job Title: Digital Marketing Sales SpecialistWe are seeking a highly motivated and results-driven Digital Marketing Sales Specialist to join our team at PRIME Marketing. As a Digital Marketing Sales Specialist, you will be responsible for selling digital marketing products and services to small business owners via the phone.About the Role:This is a remote...

  • Digital Marketing Sales Specialist

    2 months ago

    Vancouver, British Columbia, Canada PRIME Marketing Full time

    Job Title: Digital Marketing Sales SpecialistWe are seeking a highly motivated and results-driven Digital Marketing Sales Specialist to join our team at PRIME Marketing. As a Digital Marketing Sales Specialist, you will be responsible for selling digital marketing products and services to small business owners via the phone.About the Role:This is a remote...

  • Digital Marketing Sales Specialist

    2 weeks ago

    Vancouver, British Columbia, Canada PRIME Marketing Full time

    SE0 Sales Specialist RoleAt PRIME Marketing, we are looking for a skilled sales professional to join our team as an SEO Sales Specialist.This role involves selling digital marketing services to small business owners, focusing on search engine optimization. The successful candidate will be responsible for developing their own sales pipeline and working with...

  • Marketing Communications Specialist

    3 weeks ago

    Vancouver, British Columbia, Canada SOUTH GRANVILLE BUSINESS COLLEGE Full time

    SOUTH GRANVILLE BUSINESS COLLEGE is seeking a Marketing Communications Specialist to join our team. The ideal candidate will have excellent oral and written communication skills, with the ability to act as a spokesperson for the organization and advise clients on advertising and sales promotion strategies.The Marketing Communications Specialist will be...

  • Marketing Communications Specialist

    3 weeks ago

    Vancouver, British Columbia, Canada THE MAIN Full time

    The Marketing Communications Specialist will be responsible for advising clients on advertising and sales promotion strategies, answering written and oral inquiries, and assisting in the preparation of marketing materials. The ideal candidate will have a strong understanding of marketing principles and be able to work independently to achieve goals.Key...

  • Marketing Communications Specialist

    2 months ago

    Vancouver, British Columbia, Canada Afrina Beauty Center Full time

    Job Title: Marketing SpecialistAfrina Beauty Center is seeking a highly motivated and detail-oriented Marketing Specialist to join our team. As a Marketing Specialist, you will be responsible for implementing communication strategies and programs, conducting comparative research on marketing strategies, and maintaining and managing digital databases.Key...

  • Marketing Communications Specialist

    2 months ago

    Vancouver, British Columbia, Canada Afrina Beauty Center Full time

    Job Title: Marketing SpecialistAfrina Beauty Center is seeking a highly motivated and detail-oriented Marketing Specialist to join our team. As a Marketing Specialist, you will be responsible for implementing communication strategies and programs, conducting comparative research on marketing strategies, and maintaining and managing digital databases.Key...

  • Marketing Communications Specialist

    4 weeks ago

    Vancouver, British Columbia, Canada Afrina Beauty Center Full time

    Job Title: Marketing SpecialistAfrina Beauty Center is seeking a highly motivated and detail-oriented Marketing Specialist to join our team. As a Marketing Specialist, you will be responsible for implementing communication strategies and programs, conducting comparative research on marketing strategies, and maintaining and managing digital databases.Key...

  • Marketing Communications Specialist

    4 weeks ago

    Vancouver, British Columbia, Canada Afrina Beauty Center Full time

    Job Title: Marketing SpecialistAfrina Beauty Center is seeking a highly motivated and detail-oriented Marketing Specialist to join our team. As a Marketing Specialist, you will be responsible for implementing communication strategies and programs, conducting comparative research on marketing strategies, and maintaining and managing digital databases.Key...

  • Marketing Communications Specialist

    3 weeks ago

    Vancouver, British Columbia, Canada ENTERTEC INNOVATIONS INC Full time

    We are seeking a skilled Marketing Communications Specialist to join our team at EnterTech Innovations Inc. The ideal candidate will have a strong background in marketing and communications, with experience in developing promotional materials, market business services, and writing press releases.The successful candidate will have excellent communication and...

  • Marketing Communications Specialist

    2 months ago

    Vancouver, British Columbia, Canada Mediabistro Full time

    Marketing Specialist Job DescriptionWe are seeking a highly skilled Marketing Specialist to join our team. As a Marketing Specialist, you will play a key role in developing and executing marketing strategies to drive business growth and success.Key Responsibilities:Develop and implement marketing plans to achieve business objectivesConduct market research...

  • Marketing Communications Specialist

    2 months ago

    Vancouver, British Columbia, Canada Mediabistro Full time

    Marketing Specialist Job DescriptionWe are seeking a highly skilled Marketing Specialist to join our team. As a Marketing Specialist, you will play a key role in developing and executing marketing strategies to drive business growth and success.Key Responsibilities:Develop and implement marketing plans to achieve business objectivesConduct market research...

  • Marketing Communications Specialist

    3 weeks ago

    Vancouver, British Columbia, Canada Mediabistro Full time

    Marketing Specialist Job DescriptionWe are seeking a highly skilled Marketing Specialist to join our team. As a Marketing Specialist, you will play a key role in developing and executing marketing strategies to promote our services and products.Key Responsibilities:Develop and implement marketing plans to achieve business objectives.Collaborate with...

  • Marketing Communications Specialist

    20 hours ago

    Vancouver, British Columbia, Canada Afrina Beauty Center Full time

    Afrina Beauty Center seeks a Marketing Communications Specialist to develop and implement effective marketing strategies.Job DescriptionWe are looking for a skilled professional to create engaging content, manage digital databases, and conduct research on marketing strategies. The ideal candidate will have experience in communication, journalism, and public...

  • Marketing and Communications Specialist

    3 weeks ago

    Vancouver, British Columbia, Canada BLUE SKY CLOTHING CO LTD Full time

    Marketing and Communications SpecialistAt BLUE SKY CLOTHING CO LTD, we are seeking a skilled Marketing and Communications Specialist to join our team. The ideal candidate will have a Bachelor's degree and 2 years of experience in marketing and communications.Key Responsibilities:Develop and implement effective communication strategies and programsConduct...