Senior Medical Marketing Manager

1 week ago

Canada Skinfluence Marketing Full time

**About Skinfluence Marketing**

Skinfluence Marketing is a leading creative and digital agency specializing in providing exceptional marketing solutions to clients in the medical aesthetics industry.

We deliver innovative strategies and results-driven campaigns to help our clients succeed in a competitive market.

As an integral part of our team, you will have the opportunity to work with industry professionals and shape the future of medical aesthetics marketing.

Job Summary

We are seeking a highly motivated and skilled Digital Account Manager/Project Manager to join our team at Skinfluence Marketing.

In this role, you will be responsible for building and maintaining strong client relationships, managing projects from conception to completion, and coordinating internal and external teams to ensure successful campaign execution and deliverables.

  • Serve as Primary Client Liaison: You will serve as the primary point of contact for assigned clients, understanding their business goals, and proactively identifying marketing opportunities to support their objectives.
  • Build Strong Client Relationships: You will build and maintain strong client relationships through regular communication, meetings, and strategic discussions, becoming a trusted advisor and providing exceptional customer service.
  • Develop Comprehensive Marketing Strategies: You will collaborate with clients to develop comprehensive marketing strategies and campaigns tailored to their specific needs, aligning with their brand identity and target audience.
  • Effectively Project Manage Campaigns: You will effectively project manage campaigns and deliverables from conception to execution, ensuring deliverables are met on time, within budget, and with the highest level of quality, for both our Digital and Creative Teams.
  • Coordinate Cross-Functional Teams: You will coordinate cross-functional teams including creative, design, digital, and management, to execute projects efficiently and effectively.
  • Develop Detailed Project Plans: You will develop detailed project plans, timelines, and budgets, tracking progress, and providing regular updates to clients and internal stakeholders.
  • Conduct Research and Analysis: You will conduct thorough research and analysis to identify industry trends, competitive landscapes, and opportunities for growth, providing valuable insights and recommendations to clients.
  • Manage Client Expectations: You will manage client expectations and resolve any issues or concerns in a professional and timely manner, ensuring a high level of client satisfaction.
  • Monitor Campaign Performance: You will monitor campaign performance metrics, conduct post-campaign analysis, and prepare comprehensive reports to evaluate effectiveness and make data-driven recommendations for optimization.
  • Identify New Business Opportunities: You will proactively identify and prospect potential clients for the agency, leveraging various channels.
  • Lead Client Onboarding Sessions: You will coordinate and lead client onboarding sessions, conducting thorough needs assessments, setting expectations, and providing clear guidance on the agency's processes, services, and deliverables.
  • Serve as Primary Point of Contact: You will serve as the primary point of contact for new clients, addressing inquiries, resolving concerns, and ensuring a positive client experience throughout the onboarding phase.
  • Maintain Client Satisfaction: You will continuously monitor client satisfaction, identify opportunities for cross-selling, and work closely with management to drive client retention and long-term relationships.
  • Stay Up-to-Date with Industry Developments: You will stay up-to-date with industry developments, emerging technologies, and best practices in the medical aesthetics and digital marketing landscape.

Requirements:

  • Bachelor's degree in marketing, business administration, or a related field (or equivalent experience).
  • Proven experience in account management or project management (must be in an agency setting).
  • Strong understanding of paid advertising and SEO, including KPIs, analytics, and reporting (no exceptions).
  • Strong understanding of the medical aesthetics industry, with previous experience working with plastic surgeons, dermatologists, or medical spas as clients, preferred but not required.
  • Exceptional communication skills, both written and verbal, with the ability to effectively present ideas and build rapport with clients and internal teams.
  • Excellent organizational and time management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
  • Strong leadership and team management skills, with the ability to motivate and guide cross-functional teams towards project success.
  • Proficiency in project management tools and software, as well as familiarity with digital marketing platforms and analytics tools.
  • Detailed-oriented with a keen eye for design and creative elements.
  • Ability to work in a fast-paced, deadline-driven environment while maintaining a high level of professionalism and adaptability.

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