Senior Manager, Content Marketing

Our Company

BrandActive specializes in the financial analysis, strategy, and logistics of rebranding implementation, marketing and operations and change management. Whether our client is striving to optimize the implementation of a brand change, or identify opportunities to save money, time, and resources managing brand and marketing dollars, BrandActive has what it takes to get the job done.

Since 1998, BrandActive has scoped, budgeted, planned, and executed brand changes for many of the world's most valuable brands. Our services combine industry-leading analytics with a unique and proven methodology that provides the information clients need to make sound financial decisions that will save them time and money and identify ways to operate more efficiently. Whether our clients are going through a one-time corporate rebrand, merger, acquisition, etc. or want to get the most out of the everyday management of their existing brand, we help them achieve more, spend less, operate more efficiently, and build a better brand.

For BrandActive team members, our goal is to be an inclusive place where you are supported in becoming the best you can be, where together we build a strong and agile organization that not only sets the standard for excellence in our industry globally, but also exemplifies how to be a compassionate commercial endeavor that is built on trusting relationships and empowering the growth of every one of us. We are a team of great people, doing great work and having a great time doing it, and we challenge ourselves to bring smarter, faster, and better solutions into everything we do

The Opportunity

BrandActive has enjoyed a tremendous period of growth and is looking towards its next evolution, focusing on unifying go to market teams, scalability and sustainable growth. We are a niche firm, with a unique and differentiated selling proposition. To support our next phase of growth, we are seeking an innovative and results-oriented Senior Manager, Content Marketing, to shape and drive our content strategy.

Reporting to the Senior Vice President, Growth and Organizational Strategy, you will play a pivotal role in developing and executing content initiatives that align with BrandActive's strategic objectives. This position is ideal for a marketing leader with a strong track record of crafting impactful content strategies, leveraging SEO best practices, and collaborating across teams to achieve measurable outcomes.

We are all committed to working together to achieve our North Star of a team of great people, doing great work and having a great time doing it. As part of this, there is an expectation that all our team members will contribute to internal initiatives that advance our client and/or team member experience while challenging us to be smarter, faster, better in everything that we do We find that this allows us to be agile in our approach to the work and provide growth opportunities for our team members.

BrandActive is going places – join us and help make it an even better place to work.

Responsibilities

Marketing strategy and leadership

• Partner with the broader go to market team to form the marketing strategy and budget
• Oversee relationships with external creative partners, content agencies, and design vendors to ensure high-quality execution and alignment with brand strategy
• Serve as the primary guardian of the brand, ensuring consistency in messaging, visual identity, and tone across all channels and touchpoints
• Provide guidance and oversight to the Senior Marketing Associate, supporting their development and aligning their contributions with broader team objectives
• Present content performance data and strategic recommendations to the Senior Leadership Team (SLT) to inform decision-making

Content strategy and development

• Develop and implement a cohesive content marketing strategy that aligns with BrandActive's business objectives, including blogs, case studies, email marketing, white papers and other key assets
• Leverage market research and audience analysis to ensure content and campaigns resonate with the right target audiences
• Lead the creation of content assets by providing detailed briefs to copywriters and ensuring alignment with the broader marketing strategy
• Oversee the development and execution of brand assets that drive brand awareness, capture attention, and differentiate BrandActive in the market
• Work with external vendors, including copywriters, graphic designers, and agencies, to produce high-quality marketing materials, ensuring consistency and alignment with brand
• messaging
• Manage content deployment across multiple platforms, including Google Ads, LinkedIn, HubSpot, and the company website
• Oversee BrandActive's social media strategy and execution, ensuring consistent and engaging messaging across platforms

Brand management

• Own BrandActive's brand strategy, ensuring that all visual and messaging elements reflect the company's values, mission, and vision
• Update and manage the organization's brand guidelines, ensuring consistency across marketing materials, digital platforms, and campaigns
• Support branding initiatives by coordinating with agencies for branding updates while maintaining BrandActive's visual and messaging standards across all touchpoints
• Identify opportunities to enhance BrandActive's brand presence through targeted marketing initiatives aligned with business objectives

Website and digital optimization

• Lead the strategic direction, design, and content of the company website to ensure it reflects the brand, engages visitors, and drives business goals
• Oversee website content, ensuring it remains fresh, relevant, and aligned with brand messaging and business priorities
• Ensure the website delivers a seamless, on-brand user experience, optimizing design, messaging, and navigation for clarity and impact
• Monitor website performance, user behavior, and engagement metrics to drive continuous improvements in conversion and visibility

SEO and optimization

• Oversee and review the marketing agency's SEO strategy, ensuring a focus on search engine rankings, traffic growth, and content visibility
• Use tools such as HubSpot, Google Analytics and SEMrush to monitor, analyze, and report on content performance, providing actionable insights to drive continuous improvement
• Ensure content marketing efforts seamlessly integrate with outreach and engagement strategies

Leadership

• Serve as a people leader for team member(s), and provide coaching as required
• Provide feedback that supports team member's development and career progression
• Identify opportunities for learning and development that both address team member's developmental needs and aspirations while keeping the company's direction and requirements in mind
• Manage performance and address performance concerns that arise
• Lead annual reviews for all direct reports
• May participate and provide input into hiring process for team members
• Coach each team member as an individual; demonstrates empathy and understanding of diversity and differences
• Establish and support an inclusive work environment where team members feel a sense of belonging by demonstrating inclusive values and behaviours

Professional Development

• Take accountability for own development, creating and updating development plan as required, communicating with people leader around aspirations
• Accept and act on feedback provided
• Demonstrate inclusive and supportive behaviour when interacting with colleagues
• Contribute to internal initiatives that impact the client and/or team member experience
• Bring forward smarter, faster, better solutions to processes and identify opportunities to be more agile in day-to-day activities
• Establish and support an inclusive work environment where team members feel a sense of belonging by demonstrating inclusive values and behaviours
• Contribute to BrandActive's core values of trust, agility, and growth

Qualifications and Experience

• 8+ years of experience in B2B content marketing, including strategy development and execution
• Ability to deeply understand BrandActive's client journey and proactively identify content opportunities that support key milestones (e.g., client announcements, final deliverables, project kickoffs)
• Strong ability to connect content strategy with business objectives, ensuring marketing efforts reinforce client relationships and position BrandActive as a thought leader
• Comfortable monitoring business activities, engaging with internal teams, and proposing marketing initiatives tied to real-time client engagements
• Skilled at identifying inefficiencies and implementing solutions to enhance marketing effectiveness
• A self-starter who takes full responsibility for maintaining brand consistency and identifying new opportunities to enhance BrandActive's visibility and influence
• Proven ability to track, analyze, and optimize content performance across owned channels and social media to maximize engagement and impact
• Strong written and verbal communication skills, with the ability to advocate for marketing's role in business success and gain buy-in across teams
• Hands-on proficiency with ad management platforms, marketing automation tools, and exposure to SEO best practices
• Highly collaborative and adaptable, with the ability to thrive in a fast-paced environment, and a self-starter mentality
• Strong sense of curiosity and eagerness to continually learn and adapt to new challenges