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Digital Media Strategist

2 months ago

Guelph, Ontario, Canada System1 Full time
About the Role

The Senior Media Buyer is a key member of the System1 team, responsible for developing and executing media buying strategies that drive business growth across various digital channels. This role requires a deep understanding of media buying and the ability to deliver high-quality results for key initiatives.

Key Responsibilities
  • Develop and Optimize Media Buying Strategies: Create and implement media buying strategies across multiple digital channels, including social media, display, search, and video, to support internal business goals.
  • Lead Full Funnel Landing Page Strategies: Develop and execute full funnel landing page strategies and creative engagement initiatives to enhance media plans and maximize campaign effectiveness.
  • Plan and Manage Campaigns: Plan and manage campaigns based on seasonality and data-driven strategies, ensuring efficient allocation of resources and maximizing ROI.
  • Conduct Market Research and Analysis: Conduct thorough market research and audience analysis to identify target demographics and trends.
  • Collaborate with Cross-Functional Teams: Collaborate with cross-functional teams to ensure cohesive campaign execution.
  • Monitor and Analyze Campaign Performance: Monitor and analyze campaign performance metrics, providing regular reports and actionable insights to clients and internal stakeholders.
  • Stay Up-to-Date with Industry Trends: Stay updated with industry trends, emerging technologies, and best practices in digital media buying.
Requirements
  • Bachelor's Degree in Marketing or Related Field: Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • Experience in Media Buying and Planning: 3+ years of experience in media buying and planning, preferably in a performance marketing environment.
  • Media Buying Platforms: Proficiency in media buying platforms such as Google Ads, Facebook, TikTok, and Taboola.
  • Analytical and Communication Skills: Strong analytical skills and the ability to interpret complex data sets to drive decision-making, as well as excellent communication and negotiation skills.
  • Budget Management and ROI Optimization: Experience with budget management and ROI optimization.
  • Tracking and Analytics Tools: Knowledge of tracking and analytics tools.
  • Ability to Work in a Fast-Paced Environment: Ability to work in a fast-paced, results-oriented environment.
What We Offer
  • Competitive Salary and Benefits: Competitive salary + bonus + equity + benefits.
  • Professional Development Opportunities: Paid professional development opportunities.
  • Leadership and Growth Opportunities: Leadership and growth opportunities within the company.