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Brand and Social Media Marketing Specialist

2 months ago

Richmond Hill, Ontario, Canada Ecom Logistics Full time
About the Role

We are seeking a highly skilled Brand and Social Media Manager to join our team at Ecom Logistics. As a key member of our marketing department, you will play a pivotal role in shaping and executing our brand strategy to establish our position as a leader in the B2B logistics industry.

Key Responsibilities
  • Develop and implement a comprehensive brand strategy to position Ecom Logistics as a leader in the B2B logistics industry.
  • Ensure brand consistency across all marketing channels and materials.
  • Collaborate with the marketing, sales, and product teams to create compelling brand messaging and campaigns that resonate with our target audience.
  • Conduct market research and competitive analysis to identify opportunities for brand differentiation and growth.
  • Oversee the development of brand guidelines and ensure adherence by internal and external stakeholders.
  • Develop and execute a robust social media strategy that aligns with business goals and drives engagement with key B2B audiences.
  • Manage and grow social media channels (LinkedIn, Instagram, Facebook, Tiktok etc.) to increase brand visibility and foster customer engagement.
  • Collaborate with design and content teams to create and curate engaging, high-quality content, including posts, graphics, videos, and blogs, to communicate our value proposition and thought leadership.
  • Monitor, analyze, and report on social media performance metrics to optimize campaigns and improve ROI.
  • Foster a community of engaged followers and brand advocates through social media and other digital channels.
Requirements
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 3-5 years of experience in brand management and social media marketing, preferably in a B2B or logistics environment.
  • Proven track record of developing and executing successful social media and brand campaigns.
  • Strong understanding of B2B marketing principles, target audience personas, and buyer journeys.
  • Excellent writing, editing, and storytelling skills with a keen eye for detail.
  • Proficient in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms (e.g., Google Analytics).
  • Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment.
What We Offer
  • A supportive and enriching work environment offering substantial ownership and growth prospects.
  • Closed interaction with the founding and leadership teams on key initiatives.
  • Opportunities for growth within Ecom family.
  • Comprehensive health insurance coverage for employees (dental/vision care).
  • Fully stocked kitchen.
  • Monthly Socials.
  • 2 weeks of paid leave, sick days.