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Social Media Specialist

2 months ago

Guelph, Ontario, Canada Skyline Group of Companies Full time
Job Title: Social Media Specialist

We are seeking a highly motivated and creative Social Media Specialist to join our team at the Skyline Group of Companies. As a key member of our marketing team, you will be responsible for developing and implementing social media strategies to enhance our brand presence and engagement across various platforms.

Key Responsibilities:
  • Assist in the creation and implementation of social media content to engage our audience and increase brand awareness.
  • Develop and implement personalized email journeys to nurture leads and engage investors at various stages of the journey.
  • Analyze market data, investor feedback, and behavioral trends to guide segmentation and personalization in email marketing campaigns.
  • Collaborate with cross-functional teams to align email content and messaging with our brand voice and strategies.
  • Ensure social media content is consistent and cohesive across all our platforms.
  • Construct social media calendars to outline upcoming posts and content.
  • Analyze metrics to identify trends and effectiveness of campaigns.
Requirements:
  • College Diploma or University Degree in Communications, Marketing, Journalism, Business, Public Relations/Media Relations, or related field.
  • Minimum three (5) years experience in a social media, content marketing, and/or communications role AND three (5) years social leadership experience OR any equivalent combination of education and experience determined to be acceptable.
  • Demonstrated understanding of Automated Email Marketing and Drip campaigns.
  • Advanced social media experience with various platforms for driving campaigns.
  • Strong knowledge of strategic communication, marketing, and public relations.
  • Proven ability to execute social/content campaigns and programs.
Why Join Us:
  • You will be part of a dynamic and supportive team that values innovation and creativity.
  • Our company culture empowers staff to become involved in supporting and building vibrant communities.
  • We offer competitive pay, benefits, RSP matching program, paid volunteer day, on-going training, growth potential, and more.

The Skyline Group of Companies is a fully integrated investment management organization: grounded in real estate, powered by people, and growing for the future. We are committed to creating meaningful value and an exceptional experience for our customers, our people, and our communities.